It’s no secret that videos are a prime way to offset your online marketing techniques. From helping your website show up in the top pages of Google’s search results to providing an interactive experience with your prospective customers, video is a powerful form of media. Even if you have already incorporated video marketing into your strategy, the question remains: are you optimizing videos to make sure they get the views and attention they deserve? Use these quick tips as a checklist to see!

Creatively and accurately title and describe your videos.

Just like blog posts and news articles, videos rely on solid titles and descriptions to both grab the attention of a viewer, and help Google and other search engines properly index the videos. Yes, that means it definitely pays to do some SEO research and use proper search terms and phrases when writing the title and description of your videos. When it comes to the description, keep it concise (no longer than a paragraph), and throw in as many keywords as you can while keeping it entertaining and informative.

Don’t forget to include your website name and URL in the video.

If someone watches your awesome video clip and wants to find out more information, he or she needs to know where to go! This can be done either by adding a slideshow, blurb, or watermark with the website URL in your video, or including it in the description. Depending on your web presence and overall strategy, you might consider leading people to your main website or encouraging people to follow your Twitter handle or like your Facebook page. Either way, be sure to leave bread crumbs that helps lead people to where they can find more information.

Take your video beyond YouTube!

With over 4 billion views per day, YouTube is definitely the place you want to heavily advertise your video, but don’t forget about other social networks or your own website! Always remember to embed the video into your website either on a primary web page or in a blog post. If you have a Facebook page or Twitter account, tell your fans and followers about your video by sending out a link. Finally, eliminate some of the marketing effort on your part by making your videos easy for others to share. Ask people to retweet or share your video with their own friends and followers, thereby making it more likely your video will go viral and reach more people.

Coming up with both a video marketing and social media strategy are definitely two tasks that require a wide variety of skills. Lucky for you, Vonazon Media Group has the talent needed to help you achieve both! We have the knowledge and expertise to craft video content, whether it be a sizzle reel or booth demonstration, and expertly market the result among your online fan base!