About Marilyn Castillo

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So far Marilyn Castillo has created 27 blog entries.

7 Content Marketing Tips for a Post-pandemic World

By |Marketing|

Internet usage is at an all-time high as a result of the COVID-19 pandemic. For nearly a year, individuals of all ages had limited access to the outside world due to sweeping lockdowns across the country. According to a 2021 report, this has resulted in nearly half a billion more social media users worldwide than the last year - a 13% year-over-year increase. Content has always been an important part of most marketing strategies, but the pandemic has changed things a little bit. The rise in popularity of platforms such as Clubhouse and Twitter Spaces has introduced new formats as [...]

Understanding the Metaverse: A Marketer’s Guide to the Future

By |Marketing|

In late October 2021, Facebook CEO Mark Zuckerburg announced he would be changing the company’s name to Meta. The rebrand symbolizes the organization’s growing ambitions beyond social media towards building the metaverse, a sci-fi term that has since caused a ton of discussion amongst internet users. The firm has even pledged to hire 10,000 European workers to help make this mission a reality. This concept is being labeled ‘the future of the internet’, but what does it all entail? What is the Metaverse? Simply put, the metaverse is a network of virtual worlds and simulations that enable users to interact [...]

TikTok is Here To Stay: What You Need To Know About Gen Z’s Favorite Social Platform

By |Marketing|

Ever wondered why short-form video content has taken the internet by storm? The social media platform TikTok is largely responsible. Launched in 2016, TikTok is officially the fastest-growing social network of all time. 1 billion active users currently enjoy the ability to use smart editing, music, and filter features in order to create engaging short videos up to 3 minutes long. Its highly advanced recommendation algorithm also does an excellent job at delivering personalized content to users, keeping them on the application for over an hour a day. In this blog, we’ll break down TikTok trends to observe in 2022 [...]

Using Smart Data and Data-Driven Marketing to Improve ROI

By |Marketing|

Marketers no longer have to work off assumptions or instincts. Today’s marketing teams have the most valuable source of information available to them - customer data. However, many organizations still don’t understand how to make a data-driven approach work for them. In this article, you’ll learn the principles of data-driven marketing and how to use smart data to drive revenue. What is data-driven marketing? Data-driven marketing describes the process of using customer information to make optimal media buying and creative messaging decisions. The rise of marketing data has allowed advertisers to target their desired audience with incredible accuracy. Combined with [...]

Apple iOS 15 | What It Means for Marketing

By |Marketing|

At Apple’s annual Worldwide Developer’s Conference in June, the company revealed some of the biggest announcements it has delivered in years. They also shed light on some of the changes expected with the next iteration of the brand’s mobile operating system - iOS 15. These announcements, centered around user privacy and security, have caused quite a commotion amongst marketers and advertising agencies who rely on email marketing strategies to drive ROI. As of September 20, 2021, iOS 15 is now available on all compatible Apple devices. So, what exactly do these updates entail - and should you be worried about [...]

Sustainability Marketing: What It Is and Tips for Execution

By |Uncategorized|

Over the years, “sustainability” has become more than just a buzzword. Now more than ever, consumers are highly aware of the environment and the steps they can take to sustain the globe for future generations. According to a study completed by IBM, 57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact.  So, how can your company adopt a sustainable business strategy to meet consumer needs? We’ll discuss this and more in this week’s blog.  What is Sustainability Marketing? Sustainable marketing describes the practice and promotion of socially responsible values. Sustainable brands sell quality [...]

The Death Of Cookies | Future of Digital Marketing

By |Marketing|

In January 2020, Google announced that it would remove support for third party cookies, part of their new initiative known as ‘Privacy Sandbox’. This move comes mere months after tech rivals Apple and Mozilla introduce similar bans on user tracking devices. Without this data, advertisers will have a tough time reaching consumers, which is why Google’s decision has caused such an uproar amongst the community. Many initially thought the firm would reverse its decision after some time. However, they recently doubled down on their determination, confirming that they would not build alternate identifiers to track users, nor will they use [...]

10 Important PPC Trends to Watch in 2022

By |Marketing|

Since pay-per-click advertising was introduced decades ago, marketers have worked diligently to figure out exactly how to use it to maximize ROI for brands. The topic is constantly evolving and new strategies are being developed regularly. In fact, our CEO Kevin England recently outlined how Vonazon optimizes PPC campaigns in his podcast, ‘Figuring It Out’. The year 2020 threw us many curveballs, especially when it came to marketing. PPC specialists were forced to adapt to ever changing market conditions throughout an unprecedented public health pandemic. While we can’t exactly predict what will happen over the next year, there are a [...]

Breaking it Down: What is the IOE or internet of everything?

By |Marketing|

In our highly digitized world, nearly everything is interconnected virtually. By now, you’re likely familiar with the internet of things, defined by a complex network of physical objects that exchange data with devices and systems over the internet. However, you may be unfamiliar with the internet of everything.  Let’s take a deeper look. What Is the IoE or Internet of Everything? The term ‘internet of everything’ was first coined by Cisco in 2013 and is described as the “networked connection of people, process, data, and things”. When combined, these interrelated systems aim to improve experiences and facilitate smarter decisions throughout [...]

How to unify the offline and online customer experience

By |Marketing|

While we currently live in a highly digitized society, the importance of in-person, physical interaction is still as important as ever - if not more so. Companies are providing online experiences at every corner for their target consumer. However, many often neglect to offer a similarly strong offline experience for their audience to engage with. Connecting the offline and online customer experience is vital for brands today. You must be able to meet your audience where they’re at. According to a survey completed by Autopilot, 72% of consumers would prefer to connect with brands and businesses through multichannel marketing. No [...]