About Josh Husereau

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So far Josh Husereau has created 10 blog entries.

What’s Lead Scoring And Why Is It Important For Your Business?

By |November 21st, 2016|Lead Scoring, Marketing Automation|

When someone asks us what a lead score is, we’ll lead them to the nearest sports bar and point to a winning team on the TV… Kidding, of course! Well, what is a Lead Score?! Lead scoring is the process of organizing your company’s prospects or potential customers based upon their behavior or interaction with your marketing campaigns. Your company may create a marketing campaign through: Social Media Email Websites Landing Pages & Forms Prospects range from anonymous users to marketing qualified leads! The difference between the two depends on the level of interest displayed by your prospect. To clarify [...]

Why You Need to Hire an Event Coordinator

By |December 2nd, 2014|Exhibitor|

Everyone has a tight budget these days, but if you find your business in the position where you’re looking to expand your lead base and obtain new clients, you should definitely look into hiring a trade show planner or event coordinator. Increasingly, these jobs are becoming more popular and more in-demand. That’s because businesses are finding more and more that reaching customers and clients face to face is often the most effective way to generate leads and make sales. And since most people view door-to-door sales as invasive, irritating, and unwelcome, trade shows and other corporate events have become a [...]

Logos, Graphic Design, And Your Business

By |October 28th, 2014|Uncategorized|

Are you thinking of creating a new logo for your company? There’s more to consider than you may initially think. When most of us see famous company logos, we imagine that the images, designs, fonts, and concepts used in those logos simply must have appeared out of nowhere one day, in a single graphic designer’s fiercest burst of inspiration. But while a hallmark of many great logos is their incredibly simplistic and timeless look (think of Coca-Cola’s classic logo or Google’s instantly recognizable design), most of those images are the result of a long and labored graphic design process, wherein [...]

The Ultimate Guide To Social Media Marketing For Trade Shows

By |March 12th, 2014|Uncategorized|

Trade shows are an inherently social form of marketing — you engage with attendees one-on-one and build relationships in real life. That’s something static ads and direct mailers just can’t compete with. You can boost the social aspect of trade show marketing by using – you guessed it — social media! Makes sense, huh? Social media is perfect for boosting your trade show presence. (Heck, the two were practically made for each other). Without proper planning and execution, however, this perfect marriage of marketing tactics won’t mean a thing. That’s why we whipped together this handy guide, to help you [...]

Surviving A Day At A Trade Show

By |March 5th, 2014|Uncategorized|

Whether you’re traveling halfway across the country or world or setting up shop for your promotional company at a convention center or facility in your hometown, there are several steps you can take to seize your role as a brand ambassador and make exhibiting and marketing your organization’s products or services more manageable.The key to surviving the day without completely exhausting yourself is a well-laid out plan. Promotion companies and organizations often fly brand ambassadors to out-of-town trade shows very early in the morning and expect them to be peppy and in marketing mode as soon as their plane touches [...]

How To Execute A Great Product Demonstration At Your Trade Show

By |February 27th, 2014|Uncategorized|

When considering the elements of a great trade show product demonstration, it is essential your booth staff can professionally demonstrate the product and answer questions. It doesn’t make a difference how well known your company is if your staff have to ask Siri attendee questions. Adequate time should be spent training event staff to prevent any hiccups that can cost your company orders. The only thing worse than a clueless staff is no one watching the demonstration, so hire crowd gatherers to bring attention to the show. Assuming your staff is prepared and you have an audience, your booth must [...]

Dos and Don’ts When Engaging With Trade Show Attendees

By |January 28th, 2014|Staffing, Uncategorized|

Trade shows are a great way for businesses, big and small, to engage with a larger audience. Most attendees come to these trade shows to interact with the industry experts and check out any new technology or products on display. It is important to know the Dos and Don’ts of engaging trade show attendees to make a decent return on your investment. The Dos and Don’ts Do: Know the type of people that will be attending the trade show and prepare accordingly. It is always better to engage an attendee with an engaging question, stimulate their mind and get them [...]

3 Ways to Take Your Trade Show Sign from Ordinary to Show Stopper

By |December 8th, 2012|Uncategorized|

When it comes to trade shows or large events, there is certainly no shortage of signs. From the critical signs that point you to registration, the restrooms, or the exit, to the clutter of various companies and brands vying for attention, it’s challenging to get yours to stand out in the masses. Here are 3 important tips to consider when designing your trade show sign to take it from plain and ordinary to show stopper awesome! 1. Be Bold. Making your sign bold should involve a strategic combination of eye-catching fonts and colors that are still tasteful and not too [...]

Vonazon Named Number One Trade Show Agency by USA PTL

By |July 12th, 2012|Uncategorized|

Vonazon, a trade show marketing and staffing agency based out of Los Angeles, was recently ranked the number one trade show agency in the United States by industry group USA PTL in recognition of its innovation in the field and proven track record of results with its clients located across the country. The announcement from USA PTL – a 4,500-member, nationwide promotional talent group that routinely ranks the top trade show agencies in the country – comes on the heels of a recent string of successful trade shows and exhibitions in which companies represented by Vonazon participated and gained customer [...]

Top 10 Trade Show Etiquette Dos & Don’ts

By |January 31st, 2012|Uncategorized|

1. Start off on the right foot by setting up your booth on time. What kind of impression will you make with the trade show host and the attendees if you are still putting products and promotions out when the show opens? 2. Avoid eating and drinking in your booth. The message you send when you are munching on lunch is, “Oops, I don’t have time for you now. I’m busy.” 3. Stand up during the event no matter how bad your feet hurt and your back aches. A vendor sitting down appears lazy, disinterested and unapproachable. 4. Save your [...]