Act-On provides tons of insight on performance, but do you know how to report on it?
80% of CEOs don’t trust their marketing departments to deliver real results. The reason behind this? Poor reporting and lack of effective communication between teams. Once you understand how to interpret your campaign results and present the metrics that matter to your executive team, you’ll be amazed at how trust in marketing can be reinstated!
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Understanding your reports today
It can be confusing trying to figure out how to interpret the analytics within your platform if you don’t know what they mean. Learn to make sense of the reports, graphs, charts, to understand performance.