As we head into the new year, firms should be asking themselves – am I making the most of my marketing automation? Reports show that 51% of companies are currently using automation to drive their marketing strategy, with more than half of B2B firms planning to adopt the technology in the near future.

By now you understand the importance of marketing automation as it pertains to your inbound strategy. But it’s not something you can simply set and forget. You need to be actively evaluating and updating your Hubspot strategy on a consistent basis. Here’s why:

To Hit ROI Goals

When setting up your marketing automation platform, achieving maximum ROI should be a top priority – and for most marketers it is. In a study conducted by Ascend 2, more than half of respondents agree that increasing ROI is their goal when implementing marketing technology. If you’re not getting the returns you desire, it may be time to take a second look at your automation setup. After all, one of the top reasons for this is lack of maintenance. Platforms such as Hubspot require attention, optimizations, and constant adjustments to be successful.

To Facilitate Omnichannel Marketing

According to Hubspot, omnichannel marketing ‘is a method where businesses promote their products and services across all channels, devices, and platforms using unified messaging, cohesive visuals, and consistent collateral’. This allows brands to reach customers on any platform they frequent – whether it’s on their website, social media, email or another channel. Marketing automation is perfect for facilitating an omnichannel marketing strategy. If you don’t currently have in-house professionals familiar with the practice, it’s best to hire a partner for a Hubspot consultation. Executing omnichannel marketing can be successful, but implementation must be very intentional in order to see results.

For Heightened Efficiency and Productivity Levels

Implementing marketing automation platforms should save you time. However, many brands are finding that they are spending an egregious amount of time setting up this technology and making sure its performing correctly. If this is the case for your company, then you need to invest in a professional or team to help you optimize your marketing platform. Having your marketing automation run flawlessly will allow you to reach efficiency and productivity levels your organization has never seen before.

To Gain Access to Accurate Marketing Analytics

Is your marketing platform delivering the analytics you need to inform your strategy? If so, are you sure they are accurate? Taking a look at your automation technology will help make sure that the data it produces is able to be used. After all, analytics is driving force around your company’s decision making. If the data you are collecting is not accurate, relevant, or timely, it is as good as having no data at all.

To Unlock Better Lead Conversion Rates

What’s the point in generating thousands of leads if you can’t convert any of them? That’s right – there is no reason. If your marketing automation tech is not converting leads, you need to take another look at the platform. There might be something wrong with the quality of your content, or maybe your sales funnels aren’t properly set up. If you’ve been trying to configure your marketing technology for a while without much success, it’s probably time for a Hubspot consultation.

Schedule a Hubspot Consultation Today

There are many reasons for businesses to evaluate their marketing automation strategy. However, many brands don’t have the internal team necessary to effectively drive change on the platform. Consider partnering with a seasoned marketing agency for a Hubspot consultation. Luckily, Vonazon is here to help. We can help you:

Optimize Marketing & Sales Funnels

Clearly identify how leads progress through nurture campaigns. If you don’t know where your prospects are, you can’t help move them further along the funnel.

Improve Campaign Attribution

Associate lead interactions & eventual opportunities with marketing campaigns. We’ll help you prove that your marketing efforts result in closed deals.

Increase Content Performance

Evaluate which pieces of digital collateral were top performers. Capture new leads through A/B testing, segmentation, and optimization of additional content.

Vonazon is here to offer a complimentary evaluation of your marketing automation platform to ensure that your needs are being met and that no opportunities are being left on the table. Our team of Specialists has decades of experience driving results for clients across many industries. Don’t wait – contact us to schedule a Hubspot consultation today.