You may be ready for a fresh start with the new year and decade, but is your marketing? Developing a fresh, modern, and unique marketing plan for your business is no easy task. Here are three pillars to use for your 2020 marketing vision.
1. Define Your Long-Term Goals
It’s much easier to plan for the short term, but developing a clear plan of action to reach your long-term goals is absolutely essential to the success of any business. Ask yourself: Where do I want to see my business in 5, 10, and 15 years? Start making small adjustments and changes to consistently work towards those goals.
2. Identify You Differentiators
With the rise of modern technology and eCommerce comes the acceleration of the number of competitors you face. It’s now more important than it ever was before to know what makes you different and how to leverage that insight to help you stand out. Is there something about your product that makes you unique? A special service you offer? How you engage with you customers? Take the time to define the secret ingredient that makes your company unique.
3. Broadcast Your Solution Clearly for Customers
At the end of the day, people only purchase products or services if it will make their lives easier or more enjoyable. Here at Vonazon, we constantly keep the question of “What’s in it for me” in mind. Why? Because that’s what your customers will be asking themselves when they see your marketing. Humans are emotional beings and we value our gut reactions. Make sure you always keep the problem that your product or service solves top of mind as you develop your marketing, and create content by looking through that lens.
Now that you know the three pillars to your 2020 marketing vision, how do you feel? Ready to exceed all your goals for the next year? Not quite sure you’re there yet? In that case, here’s a free Strategic Marketing Plan Workbook to help you work out all the kinks in your current plan. Reach out if you have any questions, we are here to help!