Using professional booth staff to run your trade show exhibit is crucial for ensuring your attendance investment pays off. Your staff may know the ins and outs of the business and the product or service you are selling, but many people just aren’t endowed with the gift of person-to-person sales and interactions. This week’s blog will highlight the many benefits of hiring professional event staff to contribute toward tradeshow and exhibitor success.
First, professional event staff are hired and trained to deliver maximum sales impact in a busy trade show environment. You may have sales representatives on staff, but consider where they typically conduct their business, say in a small retail space or a call center. Not all sales pros are wired to handle the sensory overload and chaos of a trade show. This is where professional booth staff are essential. These pros are trained not only to handle a multitude of people, but also to endure 8-10 hour days of high intensity interactions on their feet.
Worried about booth staff not knowing your business well enough to sell it? Rest assured knowing that Vonazon’s professionals are skilled and trained at quickly and efficiently learning all they need to know about your business to make a quick pitch. True, they may not have the encyclopedia of knowledge that your in house staff has, but these pros will have the power of attraction and charm that act as magnets to draw prospects in to your booth. This is when the rest of your technical staff can take over and answer more complicated or detailed questions.
Finally, hiring booth staff might seem like a huge expense when considering the rest of your trade show budget, but think of it this way: if professional event staffers manage to bring in a large amount of business and leads, this will more than account for the hiring expense. Booth staff can take many forms to suit a variety of purposes. They can act as brand ambassadors to raise awareness, booth demonstrators to show off a product or service, or lead generators to gather and qualify prospective sales leads. If you use the latter to your advantage, this is the best way to maximize your trade show budget.
Vonazon is the fastest-growing trade show and marketing agency that specializes in providing you access to our elite, professional booth staff that will work wonders on your next trade show booth or exhibit. Start browsing our enormous library of talent by clicking here, or click here to request more information.
For more information about how to enhance your trade show with top notch marketing and staffing, please contact Vonazon here.
Author: Kevin England | CEO/President | Vonazon, Inc.