TikTok is Here To Stay: What You Need To Know About Gen Z’s Favorite Social Platform
TikTok is Here To Stay: What You Need To Know About Gen Z’s Favorite Social Platform Ever wondered why short-form video content has taken the internet by storm? The social media platform TikTok is largely responsible. Launched in 2016, TikTok is officially the fastest-growing social network of all time. 1 billion active users currently enjoy the […]
Why Social Media Needs To Be Part Of Your Marketing Strategy
Why Social Media Needs To Be Part Of Your Marketing Strategy Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful assets for marketers of all brand types and company […]
Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping
Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping Many brands think they have social media down to a science, but they are actually using approaches that keep their social profiles far too distant from other marketing channels. The result? Branded social media activities become more like a fan page than a business […]
Five Steps on How to Revamp Your Digital Marketing Strategy
Five Steps on How to Revamp Your Digital Marketing Strategy Marketing in this day and age can get cluttered fast. Like a kitchen cupboard full of appliances, things can often get added to your digital marketing strategy without an eye on long-term need or how it fits within the larger organization. Over time, the whole […]
3 Digital Marketing Mistakes That Are Costing You Money
3 Digital Marketing Mistakes That Are Costing You Money In a small way, marketing is like placing a bet. You invest money on activities that are supposed to pay off by bringing you in more customers or getting existing customers to spend more. When these gambles don’t pay off as expected, you end up with […]
Tackle 2018 With These Six Digital Marketing Trends
Tackle 2018 With These Six Digital Marketing Trends Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, […]
Why Video Marketing Is The Wave Of The Future
Why Video Marketing Is The Wave Of The Future Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely […]
How To Make People Fall In Love With Your Brand
How To Make People Fall In Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make customer experience a priority as a brand value. The simple truth is that in an online age where we have more buying […]
Native Advertising: What It Is And Why Your Content Strategy Needs It
Native Advertising: What It Is And Why Your Content Strategy Needs It Native advertising is the practice of producing content for a particular media outlet in such a way that it seamlessly resembles other content on that site or publication. Like a chameleon, the branded content completely adopts the form and purpose of other non-branded […]
Marketing Predictions For 2017
Marketing Predictions For 2017 Most companies that deal in the ever-changing world of marketing might say that it is nearly impossible to predict. Well, we’re not most companies. We dusted off out crystal ball and read the proverbial palm of 2017 just to give you a better idea of what this new year may hold […]
