What is a KPI Report and How To Choose the Right One for Your Business
What is a KPI Report and How To Choose the Right One for Your Business It’s difficult to measure how your business is doing without specific metrics. Key Performance Indicators (KPI) help ensure your company’s long-term success by quantifying it. They serve as a framework for evaluating your progress and identifying the areas where you […]
How to Optimize Blog Posts for SEO – An On-Page Approach
How to Optimize Blog Posts for SEO – An On-Page Approach Creating a blog is one of the most effective strategies for increasing traffic to your website and building brand awareness. It’s how you get people to see your website by using search engines like Google. Here are the facts: Companies with active blogs produce 67% […]
5 Reasons to Evaluate Your Marketing Automation Platform Performance
5 Reasons to Evaluate Your Marketing Automation Platform Performance As we head into the new year, firms should be asking themselves – am I making the most of my marketing automation? Reports show that 51% of companies are currently using automation to drive their marketing strategy, with more than half of B2B firms planning to adopt the […]
7 Post-Pandemic Marketing Tips
7 Post-Pandemic Marketing Tips Internet usage is at an all-time high as a result of the COVID-19 pandemic. For nearly a year, individuals of all ages had limited access to the outside world due to sweeping lockdowns across the country. According to a 2021 report, this has resulted in nearly half a billion more social media […]
Understanding the Metaverse: A Marketer’s Guide to the Future
Understanding the Metaverse: A Marketer’s Guide to the Future In late October 2021, Facebook CEO Mark Zuckerburg announced he would be changing the company’s name to Meta. The rebrand symbolizes the organization’s growing ambitions beyond social media towards building the metaverse, a sci-fi term that has since caused a ton of discussion amongst internet users. The firm […]
TikTok is Here To Stay: What You Need To Know About Gen Z’s Favorite Social Platform
TikTok is Here To Stay: What You Need To Know About Gen Z’s Favorite Social Platform Ever wondered why short-form video content has taken the internet by storm? The social media platform TikTok is largely responsible. Launched in 2016, TikTok is officially the fastest-growing social network of all time. 1 billion active users currently enjoy the […]
Using Smart Data and Data-Driven Marketing to Improve ROI
Using Smart Data and Data-Driven Marketing to Improve ROI Marketers no longer have to work off assumptions or instincts. Today’s marketing teams have the most valuable source of information available to them – customer data. However, many organizations still don’t understand how to make a data-driven approach work for them. In this article, you’ll learn […]
Apple iOS 15 | What It Means for Marketing
Apple iOS 15 | What It Means for Marketing At Apple’s annual Worldwide Developer’s Conference in June, the company revealed some of the biggest announcements it has delivered in years. They also shed light on some of the changes expected with the next iteration of the brand’s mobile operating system – iOS 15. These announcements, […]
Sustainability Marketing: What It Is and Tips for Execution
Sustainability Marketing: What It Is and Tips for Execution Over the years, “sustainability” has become more than just a buzzword. Now more than ever, consumers are highly aware of the environment and the steps they can take to sustain the globe for future generations. According to a study completed by IBM, 57% of consumers are willing to […]
The Death Of Third Party Cookies and Future of Digital Marketing
The Death Of Third Party Cookies and Future of Digital Marketing In January 2020, Google announced that it would remove support for third party cookies, part of their new initiative known as ‘Privacy Sandbox’. This move comes mere months after tech rivals Apple and Mozilla introduce similar bans on user tracking devices. Without this data, advertisers will have a tough time […]
