3 Ways to Harness the Power of Influencer Partnerships in Your Marketing Strategy
3 Ways to Harness the Power of Influencer Partnerships in Your Marketing Strategy As the internet weaves into every part of our daily lives, unexpected marketing opportunities, like influencer partnerships, are taking the world by storm. Traditional marketing methods that were effective with Baby Boomers and Gen X aren’t resonating with newer generations anymore, and […]
5 Best Practices to Maintain Your HubSpot CRM Data
5 Best Practices to Maintain Your HubSpot CRM Data Email lists require regular maintenance to stay relevant. Improperly maintained mail lists, those that have not been cleaned in over six months, used to deploy a marketing communication could get you into trouble with your HubSpot Marketing account (i.e., suspended). Avoid Suspension When sending marketing emails […]
Tips to Perfect Your Trade Show Marketing Strategy and Get Results
Tips to Perfect Your Trade Show Marketing Strategy and Get Results Digital marketing dominates today’s advertising landscape. From social media content, Pay-Per-Click (PPC) advertising, Google Ads, and email campaigns, you might ask yourself, “why should I invest in a trade show marketing strategy?” Or, “how am I going to get enough qualified traffic to get […]
CRM Data Hygiene and why it will change how you use Hubspot
CRM Data Hygiene and why it will change how you use Hubspot Anyone in marketing or sales understands the importance of an excellent CRM data hygiene policy. A solid database is more than just reference material; it is a valuable asset that directly translates to success. Data boosts marketing across the board, whether a company […]
5 Tips for Optimizing Your Website for Mobile Users and Simplifying User Experience
5 Tips for Optimizing Your Website for Mobile Users and Simplifying User Experience Nowadays, the vast majority of people own smartphones. The global mobile user base stands at 7.1 billion and is expected to reach 7.26 billion this year. Optimizing your website for mobile markets has never been more relevant than right now. We live in a […]
5 eCommerce Trends 2022 | What Trends Will Dominate This Year?
5 eCommerce Trends 2022 | What Trends Will Dominate This Year? In 2021, businesses primarily focused on their online presence while grappling with the re-opening of physical spaces. Last year was all about digital transformation, but 2022 will be about standing out from the fold and meeting customer expectations. As eCommerce sales in the US […]
Boosting ROI Through Account-Based Marketing
Boosting ROI Through Account-Based Marketing Capturing the attention of potential clients in the B2B sphere is now more difficult than ever. You need to focus your efforts on high-value accounts to maximize your ROI. Account-based marketing makes this possible. The process revolves around combining sales and marketing expertise to find, engage, and convert the most […]
What is a Data Breach? How to Protect Your Business from Cyber Attacks
What is a Data Breach? How to Protect Your Business from Cyber Attacks Data breaches do happen from time to time. However, they do not have to be detrimental to your daily company operations – if you have the proper knowledge. Business owners must understand what a data breach is and how to protect their […]
Using Google Data Analytics to Measure the Quality of Your SEO Traffic
Using Google Data Analytics to Measure the Quality of Your SEO Traffic The first step in improving any business effort is to measure how well it performs. The assessment and evaluation of your SEO traffic are crucial to your organic marketing success. Ranking for your target keywords is great and can help with brand recognition, […]
Marketing Agency vs. Freelancer | When to Enlist Their Help
Marketing Agency vs. Freelancer | When to Enlist Their Help As a business owner or manager, you’re well aware that you and your team can’t do everything. Moreover, some projects require a higher level of expertise than others. There are so many things to take care of that it sometimes feels as if the days […]