content marketing

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14 02, 2017

Turn Romance, Roses Into ROI with These 4 Valentine’s Day Marketing Idea

February 14th, 2017|Content Marketing, Creative|0 Comments

The moon-eyed sentiments of Valentine’s Day make it hard for even the most cynical of us to avoid getting swept up in the emotion. While Valentine’s Day is certainly a recent invention, the values of love, caring and passion that it celebrates are timeless. These qualities make Valentine’s Day marketing campaigns a fun prospect that [...]

7 02, 2017

Native Advertising: What It Is and Why Your Content Strategy Needs It

February 7th, 2017|Content Marketing, Native Advertising, Social Media|0 Comments

Native advertising is the practice of producing content for a particular media outlet in such a way that it seamlessly resembles other content on that site or publication. Like a chameleon, the branded content completely adopts the form and purpose of other non-branded content on the site. So, a native ad on New York Times [...]