Executive Summary
Keyland Polymer, a leader in UV-curable powder coatings, partnered with Vonazon to migrate from Salesforce and Pardot systems to HubSpot. This digital transformation streamlined sales and marketing operations, enhanced lead management, and increased automation across the company’s multiple business segments. The migration not only reduced friction from the switch but also set the stage for long-term scalability and growth.
Challenge:
Migrate 75–90K contacts to HubSpot seamlessly, ensuring data integrity, alignment, pipeline management, and adoption.
Solution:
Phased migration, integration, and optimization aligned systems, improved pipelines, automated marketing, and enabled adoption.
Results:
Seamless migration improved alignment, efficiency, lead scoring, conversions, and enabled scalable growth with HubSpot.
The Challenge
Vonazon’s Strategic Approach
Vonazon’s strategy focused on seamless migration, system integration, and platform optimization. The approach was structured and phased, ensuring the transition was smooth while meeting Keyland’s long-term growth goals.
01
Discovery and Strategic Planning
Vonazon analyzed workflows, identified inefficiencies, and created a phased, scalable implementation plan with leadership.
02
Salesforce and Pardot Migration
Vonazon migrated and rebuilt CRM data in HubSpot with precise configurations, deduplication, and data cleansing for accuracy.
03
Sales Hub Configuration
Sales Hub was configured with standardized pipelines, automation, forecasting dashboards, and integrated tools to align sales and marketing.
04
Marketing Hub Configuration
Vonazon automated campaigns, implemented ABM and lead scoring, and migrated forms and pages to improve engagement and capture.
05
Ongoing Support and Best Practices
Vonazon provided training and ongoing optimization support to help the team effectively use and adapt HubSpot.
Results at a Glance
Seamless Data Migration
Ensured smooth HubSpot migration with data integrity and continuity
Enhanced Sales and Marketing Alignment
Automated pipelines aligned teams, improving visibility and decision-making
Increased Efficiency
Lead Scoring and Automation
Lead scoring improved prioritization, conversions, and marketing-sales handoffs
Scalable Platform
HubSpot migration enabled scalable growth without major system overhauls
Looking Ahead
With HubSpot’s implementation complete, Keyland Polymer is now positioned to scale its operations while maintaining efficiency. The new system enables real-time reporting and data-driven insights into sales and marketing performance. As automation continues to be a core focus, Keyland is well-equipped to refine its strategies and remain agile in an evolving marketplace.
