The Potent Power Of A Hashtag

We see hashtags everywhere on various social media platforms; Twitter, Instagram, and even Facebook! That begs the questions… What are they? Why are these things everywhere? Why is everybody using them so often?

#Hashtag

To put it simply, A hashtag is this: # (That pound sign directly to the left…)

A fully formed hashtag may look like these: #Vonazon #VonazonTalent #Blogging #ThisBlogIsGreat

They are a type of metadata tag used on various platforms of social media and microblogging services that drastically simplify the process of finding messages or posts with a specific message, theme, or type of content.

Hashtags dominate social media for three terrific reasons:

  1. Hashtags can guide your target audience to your site or post!

People nowadays do research on particular things by using specific keywords or particular hashtags. By figuring out what your audience is looking for, you can significantly increase your chances of being found.

  1. Hashtags become links that lead users to relevant search queries!

Hashtags have streamlined how users research whatever they may be interested in. By clicking a linked hashtag, users can go straight from a social media post to a relevant search query. That particular search gains more views and so does your post or site!

  1. Hashtags have great potential to increase your click through rates!

Multiple reports have shown that social media posts brandishing hashtags receive twice the amount of engagement as posts that don’t have them.

#Power

The power of a hashtag lies within its ability to make your social media posts more findable to interested users. Your company can structure an entire marketing campaign based around social media with relevant hashtags to attract your clientele!

Basically, if you want your posts to be noticed, take a second to throw in a hashtag or two!