HUBSPOT ACQUIRES CLEARBIT
We’re absolutely thrilled to share some incredible news with you all—HubSpot has just signed a monumental agreement to acquire Clearbit, a company that has been on a mission since 2014 to gather incredibly rich and valuable data about millions of companies. They’ve not only amassed this wealth of data but have also developed cutting-edge software to keep it up to date and to track buying signals across the web. The best part? Clearbit shares HubSpot’s “Solve for The Customer” mindset.
So, why is this acquisition so exciting, and how does it advance HubSpot’s customer platform vision?
Supercharging the HubSpot Customer Platform
The vision at HubSpot is to provide millions of companies with the best possible insights about their customers, all within one centralized platform. Currently, HubSpot pulls in data from various sources, such as marketing emails, sales calls, support tickets, website interactions, and more to unify into a beautiful, simple customer record. But there’s an entire world of untapped data that can make HubSpot customers even better at connecting with their audience.
Imagine having access to data on over 20 million companies right inside the HubSpot platform.
We’re not just talking about the usual company data, like the name and employee count. We’re talking about over 100 rich attributes about those companies, including demographics like who their CIO is and technographics like which marketing automation products they use.
Now, picture the value for HubSpot users when we help them effortlessly identify valuable prospects among those 20 million companies using data about their existing customers in the HubSpot CRM.
Once prospects and customers’ data are in HubSpot, the platform will actively monitor these customers for buying signals, not only based on direct engagements within the HubSpot platform but also based on their activities outside of HubSpot and across the web. When it’s time to reach out, users will be able to utilize generative A.I. powered by all this rich data to create highly personalized messages. This level of personalization and engagement will become possible with the combined forces of Clearbit and HubSpot.
By combining the power of A.I., unified customer data, and the HubSpot customer platform, we’re effectively supercharging the go-to-market strategy. This is how we help HubSpot users grow efficiently and create deeper connections with their audience.
Why Clearbit?
The answer is simple: they have world-class data, and they share HubSpot’s commitment to helping customers grow better. With Clearbit, HubSpot users can build game-changing campaigns.
Clearbit’s data is not only rich but also extensive.
They offer over 100+ firmographic, demographic, and technographic attributes for every company with a website. Their data, covering more than 20 million companies and 500 million decision-makers, is sourced from an impressive array of over 250 public and private data sources, including social profiles, company websites, legal filings, and crowdsourcing.
Clearbit’s data will provide immediate value for HubSpot users. Unlike some acquisitions that require cobbling together products and can create a disjointed experience, this isn’t one of those cases. We already use Clearbit data in HubSpot, and they already have a HubSpot integration. This means HubSpot customers will begin reaping the benefits of this acquisition right away.
Limitless Possibilities
We can’t contain our excitement as we eagerly welcome Clearbit to HubSpot, ready to build an even better data foundation to help HubSpot users reach new heights. This is the kind of news that makes our customers and partners jump out of their chairs and say, “YES!” – and give us a virtual high-five.
The future of HubSpot looks incredibly promising and, as an Elite Partner, we can’t wait to see where this new path leads. Stay tuned for more updates, and let’s celebrate this milestone together!
Contact the marketing experts at Vonazon if you would like more information on Clearbit and how you can use it to supercharge your HubSpot account.
