The Power of Intent Data in Account Based Marketing Strategies

All businesses are facing growing challenges when it comes to identifying leads to target for conversion. Cold lists have low conversion rates and often a low ROI. Attracting leads through organic or paid demand generation strategies takes more time and resources than are available to many organizations. With increased limitations on thirdparty cookies and concerns about data privacy, marketers must focus on building direct relationships with their audiences and obtaining consent to use customer data for personalization and targeting.

intent data

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HubSpot just dropped its biggest updates of 2025. On October 15th, special guests from HubSpot, QuotaPath, and Vonazon will show you what they are, why they’re gamechangers, and how to put them to work for your business.