Marketing Predictions For 2017

By |January 18th, 2017|Content Marketing, Social Media|

Most companies that deal in the ever-changing world of marketing might say that it is nearly impossible to predict. Well, we’re not most companies. We dusted off out crystal ball and read the proverbial palm of 2017 just to give you a better idea of what this new year may hold for us marketers. The Future Foretold! Facebook, Google & Skynet Domination All Terminator references aside, these two digital powerhouses are practically owning the digital advertising industry. Outside of these two major platforms, the rest of the industry is shrinking rapidly. It is likely that this behavior will continue into [...]

Microsoft Acquires LinkedIn & Opens A New World Of Marketing

By |January 12th, 2017|Content Marketing, Social Media|

Near the beginning of December 2016 Microsoft acquired LinkedIn for 26 billion dollars. The two companies finalized their deal on the eighth. Microsoft, in its integration plan, has a set of goals that could bring about great changes in the digital world, or as most see it, a new world of marketing. What’s the Plan, Stan? At a glance, Microsoft is planning to make LinkedIn a part of the Microsoft software much like you would have Microsoft word or PowerPoint as a necessary part of your PC package. LinkedIn will become a part of Outlook and Office Suite LinkedIn notifications [...]

Pantone’s Color Of 2017: Greenery

By |January 10th, 2017|Content Marketing, Design|

When Pantone announced the Color of the Year for 2017, it wasn’t just the graphic designers in the office who got excited. Greenery, this year’s chosen shade, is remarkably close to our very own Vonazon Green! Drinks all around in the Vonazon office! Each year, Pantone selects a particular color that is reflective of the current cultural climate. Typically, these selections influence trends in many features of design—fashion, beauty, product design, graphic design…you name it. So is this purely a coincidence that Greenery and Vonazon Green are so closely related? Or is Vonazon leading the way when it comes to [...]

Pardot – The Path Of Least Resistance

By |January 7th, 2017|Content Marketing, Lead Scoring, Marketing Automation|

The key to success lies in the strategies behind your marketing campaigns. From day one, your marketing efforts should be pushing your leads down a path with the least amount of resistance to become sales qualified. Most marketers make the mistake of creating their campaigns with a single strategic approach without regard for their industry, their target audience, or best practices. Pardot will enable you to streamline your marketing efforts and push your prospects down that path of least resistance by integrating your marketing efforts with your Salesforce CRM efforts. Business to Business There’s a distinct difference between B2B and [...]

Creating Competent & Capable Marketing Content

By |December 1st, 2016|Content Marketing|

When you begin your company’s content creation, there are several things that should come to mind before you decide to launch that content marketing strategy. Almost like a pre-flight checklist. If one thing goes unchecked, it’s possible that your content, just like a plane, will crash and burn. Dark, we know… So, let’s avoid that disaster together! Before your metaphorical content marketing plane takes off, you should make sure that your content is: Findable Readable Understandable Actionable Shareable Make it Findable, Readable Use SEO guidelines or Search Engine Optimization. You should also put at least two links in the body [...]