Dear Jen: I want to keep my sales up this summer but I’m afraid my clients are not around and will only connect long enough to post vacation pictures to their Facebook accounts. -Worried of Waste

Dear Worried: Summer is a great time for R&R, but just because everyone else is posting vacation pictures on their social media, doesn’t mean your business page should pale in comparison. Add some social media sizzle of your own with these HOT TIPS!

TIP #1: Reactivate some former customers with Summer Specials on Facebook.

Summer is the perfect time to entice customers with some quick click sales as they browse the endless vacation pictures their friends are posting on Facebook.

TIP #2: Already Using Facebook? Give Pinterest a Try!

Use the quiet summer months to try a different social network. Pinterest takes little effort and is quick and easy. Create boards named “Likeable Deals” or “Gift Ideas” and link back to your products.

TIP #3: Use the Summer to Engage

Move from experiment to engaging by @replying with customers or responding to comments on Facebook.

TIP #4: Try Different Strategies

Post daily on Twitter, weekly on LinkedIn, and only 3-5 times per week on Facebook. Use social media to promote exclusive offers.

TIP #5: Don’t Just Sell; Share

Share your expertise. Turn your whitepaper and brochures into blogs. Then, send them to your clients instead of waiting for them to stumble on your blogsite. Social media is the perfect vehicle for pushing your blog into the world.

Have fun! Now is the time to have fun in all you do, in your emails and social media spaces. And, don’t forget about your best assets: the people that work with you and for you. Have a fun day with your staff to energize and motivate them.