Internet usage is at an all-time high as a result of the COVID-19 pandemic. For nearly a year, individuals of all ages had limited access to the outside world due to sweeping lockdowns across the country. According to a 2021 report, this has resulted in nearly half a billion more social media users worldwide than the last year – a 13% year-over-year increase. Content has always been an important part of most marketing strategies, but the pandemic has changed things a little bit. The rise in popularity of platforms such as Clubhouse and Twitter Spaces has introduced new formats as a preferred choice of content for many consumers. To thrive in this new landscape, be sure to implement the following post-pandemic marketing tips in 2022 and beyond.

1- Tap into the realm of audio

Audio is becoming the content format of choice for many consumers. The rise of podcasts and audiobooks has led many individuals to start digesting audio-only media regularly. The format allows people to engage while simultaneously performing other tasks, improving their productivity. Voice search is also becoming very popular amongst internet users. A recent report by eMarketer found that 1 in 3 Americans are currently using voice with their favorite search engine. Statistics like these prove that audio content is something to keep a close eye on going into for the future.

2- Try New Content Topics

Many content marketers opt towards publishing material around topics their firm is deeply knowledgable in, using this leverage to build heighten its authority and trust within their industry. While this usually works well, the pandemic has forced brands to take a more inbound approach towards content marketing. Instead of mindlessly drafting content around 1 or 2 specific themes, try understanding what your customers are interested in and develop a strategy around it. Consider creating buyer persona’s to understand who your customers are, their preferences, pain points, and other detailed information. This will help you develop content ideas around topics that your target audience will surely to relate to.

3- Repurpose Your Content

The best way to get the most out of your content marketing spend is by repurposing media for several platforms. When creating marketing material for your audience, its important to consider other channels that would find value in the content that you plan to post. For example, blogs and articles can be posted on your brand’s website, as well Facebook and LinkedIn. Short-form videos can be posted on platforms such as YouTube, Instagram, and TikTok, just to name a few. Repurposing content is one of the best content marketing tips as it allows you to produce less while still expanding your reach significantly.

4- Tap Into Trending Topics

Trends come and go pretty quickly in today’s age. However, taking advantage of some of the more popular fads can drive some serious traffic to your content. If your strategy is good enough, your content may even go viral. You will want to make sure the topics align closely with your business and are related to your mission. Consumers can spot companies that take advantage of popular internet moments simply to gain attention. Hopping on top trends that are hot on the internet and relevant to your firm will help you achieve maximum ROI on your content marketing strategy.

5- Connect on a Deeper Level

After nearly two years of lockdowns and social restrictions, people are craving human connection. While your content isn’t a perfect substitute for this, your audience will surely appreciate your attempt at coming across as more human. Consider incorporating a bit of informal language into your content marketing so your strategy doesn’t come across as one big corporate sales pitch. In the coming years, prioritizing empathy and rapport in your content will trump all.

6- Provide Immense Value

Many brands post content for the sake of posting content. However, readers don’t want to waste time reading an article that doesn’t provide them with any insightful information. Be sure to prioritize quality over quantity of content to ensure you keep an engaged reader base. Positioning yourself as a thought leader within your industry will also allow you to convert more readers into paying customers, especially for B2B organizations. Overall, every piece of content you publish should have a purpose and provide value to the reader in some way.

7- Whip Up More Snack-Sized Content

In our highly digital age, consumers are inundated with information from marketers and advertisers at every corner of the internet. Brands only have a few moments to capture a user’s attention before they move on to the next piece of content. Creating short-form video or audio content to place on your website or social media accounts is one of the better content marketing tips to engage consumers quickly. For maximum efficacy, make sure users can quickly extract value from your content.

Conclusion

Online marketing is now more important than ever and businesses are finding content to be a powerful key in engaging audiences online. As time passes, consumer behaviors and preferences are changing constantly. Firms must learn to adapt to content marketing tips of a post-pandemic world in order to succeed moving forward.

Developing a strong content strategy isn’t as easy as it sounds. Many companies who jump into content creation without direction will end up wasting a significant portion of their marketing spend without any real results. Enlisting the Marketing Specialists at Vonazon will ensure you get the most out of your limited budget. Contact us to elevate your brand and begin your content marketing journey.