Modernizing Support Operations Without Disrupting Revenue

Executive Summary As Butler/Till, an independent, women-owned, and 100% employee-owned marketing agency, entered its first full year on HubSpot, rapid growth and rising operational complexity exposed fragmented systems, limited visibility, and strain against aggressive revenue retention and MRR targets. With support in Zendesk, calls in Aircall, and HubSpot only partially authoritative, leadership lacked clarity while […]