Identify, Educate, Nurture
By identifying SuperCamp’s three target audiences, Vonazon was able to create custom buyer’s journeys for each prospect type with customized messaging aligned with each persona.
In our content creation phase, the Vonazon team developed numerous downloadable brochures, worksheets, and PDF assets for parents and students to take home to use on a regular basis. We also developed highly valuable video testimonials that were successful in getting prospects engaged with SuperCamp’s YouTube and other social media channels.
We also worked to develop a series of automated programs that targeted SuperCamp alumni, encouraging them to get involved on social media and encouraging them to recommend the camp to future students. This referral campaign was set as an automated, ongoing drip marketing program.