Of all the social media sites, Twitter is perhaps the most adaptable when it comes to professional utility. Companies can tweet to their followers to provide worthwhile branding, marketing, news, promotions, and especially interesting content. Even more useful is the ability to connect with people, even those who aren’t following you.
Individuals often use Twitter as a sounding board for complaints, so this is the opportunity companies have to address the problem head on. Tweet directly to the person and offer a solution. Provide feedback. Let them know you’re taking it seriously and you just might save yourself from a lost client!
At the end of the day, having a Twitter means being accessible.