OUR PROPOSED SOLUTION
Develop a long-term marketing strategy that would increase ROI, conversions, and maintained customer retention
By creating a unique and customized strategy, Vonazon would be able to transform Professional Health Services into a better brand with new and exciting content and messaging. The goal of the creative refresh was to help new and existing customers realize that PHS offers a unique come-to-you mobile service and that nobody does medical testing better than them.
With an overhaul of their entire website (subpages, content, imagery etc), Vonazon & PHS would see increased engagement and conversions, and be able to further implement an omnichannel approach to their marketing. Our efforts for better website assets could be linked back to their social media platforms, boosting their social media presence.
However, we know that these new measures would be useless unless there was valuable reporting metrics to track & report all marketing efforts. We wanted to look past simple email opens and clicks and dive deeper into what works and what wouldn’t. For this to happen, we’d also have to track form conversions, website interaction, and keep communication flowing with the client to better understand their sales cycle when our new marketing efforts turned over qualified leads.