Joining Sales, Marketing & Technology
By identifying key tradeshows, events, markets, and groups to target strategically, Vonazon put in place a roadmap for success to engage with their prospects and customers. Using a variety of custom, targeted messages (based on market and lead status) that were sent across multiple different platforms including email, website, and social media, Vonazon created an impactful omni-channel presence for Moss.
For Moss’s trade show presence, Vonazon developed a pre-event, during the event, and post-event marketing campaign in Act-On that focused on generating in-person meetings. The goal was to invite prospects and customers alike to visit Moss at their booth to engage and get informed on their new products, experiences, and projects. Once a lead has engaged with Moss reps, we put in place a series of follow up messages to solidify the relationship.