Minimal, Unsatisfactory Outreach

The Biggest Loser Resort was facing a few significant digital marketing roadblocks before they began working with Vonazon: they had not identified their buyer personas, so all of their email blasts were generic and unfocused; the overall quality of their content was not that strong; and they did not have any sort of long-term marketing strategies in place. To top it off, they did not know the rules pertaining to CAN-SPAM compliancy, so they settled for sending to only 15% of their database.

Although they knew they could be doing better, The Biggest Loser Resort did not know where to start or how to prioritize the solutions they needed implemented.