4 Signs You’re Not Using Marketing Automation To Its Full Potential

By |April 4th, 2019|Uncategorized|

Marketing automation sets most of your repetitive marketing functions on cruise control. It allows your company to focus on value added tasks and personable service during critical 1:1 touchpoints.   Yet, many companies out there are not seeing the convenience and scale they need to make marketing automation work for them. Like an unfocused driver on the highway, they set their cruise control to the wrong speed or activate it during the wrong situations. This makes them have to constantly intervene rather than sit back to let the system do the work.   Worst of all, many companies do not [...]

Five Steps for Overhauling Your Digital Marketing Strategy

By |March 7th, 2019|Marketing, Social Media|

Marketing in this day and age can get cluttered fast. Like a kitchen cupboard full of appliances, things can often get added to the marketing apparatus without an eye on long-term need or how it fits within the larger organization. Over time, the whole thing can feel like a mess, with some people in the organization wondering how a marketing tool got mixed in there and why someone wanted to have it in the first place. The solution? Take everything out of the cupboard, and then put back only what you need in a highly logical and organized fashion. This [...]

3 Digital Marketing Mistakes That Are Costing You Money

By |February 21st, 2019|Social Media|

In a small way, marketing is like placing a bet. You invest money on activities that are supposed to pay off by bringing you in more customers or getting existing customers to spend more. When these gambles don’t pay off as expected, you end up with a net loss. And since marketing efforts can often be pricey, many organizations accidentally bet on the wrong horse and end up paying dearly for the lesson. Sometimes, these losses are unavoidable — the result of something you couldn’t have predicted or a pure stroke of bad luck. Other times, they are the result [...]

Tackle 2018 With These Six Digital Marketing Trends

By |February 7th, 2019|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but guaranteed to continue their trajectory. Growing demand for things like video content, influencer collaborations and data security will all solidify practices that can make or break marketing success. So, to help your brand prepare for the months ahead, here are the predicted most important 2018 [...]

Why Video Marketing Is The Wave Of The Future

By |October 12th, 2018|Content Marketing, Creative, Marketing, Social Media, Videos|

Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely to convert. In fact, as more marketers embrace video assets as part of their multi-channel campaigns, those who ignore the trend will likely be left at a competitive disadvantage. While traditional forms of static ads like banners and native content will no doubt remain, video assets will increasingly become a critical structural component of [...]

Marketers: Don’t Get Rid Of Your April Foolishness

By |April 13th, 2017|Creative, Marketing Automation, Native Advertising|

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, generating a tiny bit of buzz before companies return to putting on their serious face for the rest of the year. But why? Why do brands think they have to constantly toe the line and exude a no-nonsense image? Yes, they should hold themselves to [...]

Why No One Watches Your Webinars

By |April 10th, 2017|Marketing Automation, Webinars|

“Why is no one watching my webinars?” has got to be one of the most frustrating questions a digital marketing has to ask themselves today. If you’ve ever taken the time to develop out a ton of content and prepare your webinar presentation, only to have a very small handful of people register or actually show up for the event, you know how tempting it is to pull out your hair in upset. As maddening as this situation can be, don’t worry! There’s probably a pretty straightforward solution that you can implement for next time…developing a kick-ass pre-event webinar marketing [...]

Merge Customer Experience Into Marketing

By |March 9th, 2017|Creative, Design, Marketing Automation|

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make the customer experience a priority as a brand value. The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent [...]

3 Bad Marketing Habits You Need To Break Up With

By |March 2nd, 2017|Content Marketing, Marketing Automation|

Just like a toxic ex, some marketing bad habits drag you down. The only way to move forward is to cut them loose and learn from your mistakes. After all, it’s not like you and your bad habits never belonged together, it’s just that you grew apart as people.   So start enjoying a life untethered by regret by breaking up with the following marketing mistakes:   Shooting First, Asking Questions Later With Big Campaign Rollouts We know you are excited about your next big campaign, but that should mean that you want to do it justice by getting it [...]

How To Make People Fall In Love With Your Brand

By |February 23rd, 2017|Analytics, Content Marketing, Social Media|

Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make customer experience a priority as a brand value.   The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent will not even finish a transaction with a brand if they have a poor [...]