Creating Your End of Year Marketing Focus

By |June 6th, 2019|Marketing, Marketing Automation|

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over the last twelve months, that’s probably not the best steps to set up success for the next year. You’re a marketer! You’ve always got work to do! What is your CEO thinking about? There’s a high likelihood your department’s performance is being reviewed during the end of year timeframe. Your CEO and [...]

Lead Scoring For Behavior And Demographics

By |May 20th, 2019|Lead Scoring, Marketing, Marketing Automation|

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and demographic-based scoring models will not only guarantee that the right leads are receiving the right content, but also ensures that sales is working with leads that are truly interested in the services or products being offered. Behavior scoring involves identifying various sales-ready behaviors and actions, and associating point values when completed. Certain [...]

Why Social Media Needs To Be Part Of Your Marketing Strategy

By |May 16th, 2019|Content Marketing, Creative, Marketing, Social Media|

Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful assets for marketers of all brand types and company sizes.   There was a time when social media was more akin to a distraction than a viable marketing channel for businesses, but high adoption rates have changed that. According to Pew Research, 69% of all U.S. adults now use at least one social media platform, up from 5% back in 2005. Looking just at those [...]

Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping

By |April 18th, 2019|Content Marketing, Creative, Marketing, Social Media|

Many brands think they have social media down to a science, but they are actually using approaches that keep their social profiles far too distant from other marketing channels. The result? Branded social media activities become more like a fan page than a business trying to use social media to convert customers. According to the Data & Marketing Association, 51% of social media marketers use the channel primarily for brand awareness campaigns, more than any other function combined. Additionally, social media purchase conversions remain extremely low, with 45% of people saying they’ve never bought something based on a social ad. [...]

4 Signs You’re Not Using Marketing Automation To Its Full Potential

By |April 4th, 2019|Uncategorized|

Marketing automation sets most of your repetitive marketing functions on cruise control. It allows your company to focus on value added tasks and personable service during critical 1:1 touchpoints.   Yet, many companies out there are not seeing the convenience and scale they need to make marketing automation work for them. Like an unfocused driver on the highway, they set their cruise control to the wrong speed or activate it during the wrong situations. This makes them have to constantly intervene rather than sit back to let the system do the work.   Worst of all, many companies do not [...]

Five Steps for Overhauling Your Digital Marketing Strategy

By |March 7th, 2019|Marketing, Social Media|

Marketing in this day and age can get cluttered fast. Like a kitchen cupboard full of appliances, things can often get added to the marketing apparatus without an eye on long-term need or how it fits within the larger organization. Over time, the whole thing can feel like a mess, with some people in the organization wondering how a marketing tool got mixed in there and why someone wanted to have it in the first place. The solution? Take everything out of the cupboard, and then put back only what you need in a highly logical and organized fashion. This [...]

3 Digital Marketing Mistakes That Are Costing You Money

By |February 21st, 2019|Social Media|

In a small way, marketing is like placing a bet. You invest money on activities that are supposed to pay off by bringing you in more customers or getting existing customers to spend more. When these gambles don’t pay off as expected, you end up with a net loss. And since marketing efforts can often be pricey, many organizations accidentally bet on the wrong horse and end up paying dearly for the lesson. Sometimes, these losses are unavoidable — the result of something you couldn’t have predicted or a pure stroke of bad luck. Other times, they are the result [...]

Tackle 2018 With These Six Digital Marketing Trends

By |February 7th, 2019|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but guaranteed to continue their trajectory. Growing demand for things like video content, influencer collaborations and data security will all solidify practices that can make or break marketing success. So, to help your brand prepare for the months ahead, here are the predicted most important 2018 [...]

Why Video Marketing Is The Wave Of The Future

By |October 12th, 2018|Content Marketing, Creative, Marketing, Social Media, Videos|

Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely to convert. In fact, as more marketers embrace video assets as part of their multi-channel campaigns, those who ignore the trend will likely be left at a competitive disadvantage. While traditional forms of static ads like banners and native content will no doubt remain, video assets will increasingly become a critical structural component of [...]

Marketers: Don’t Get Rid Of Your April Foolishness

By |April 13th, 2017|Creative, Marketing Automation, Native Advertising|

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, generating a tiny bit of buzz before companies return to putting on their serious face for the rest of the year. But why? Why do brands think they have to constantly toe the line and exude a no-nonsense image? Yes, they should hold themselves to [...]