4 Signs You’re Not Using Marketing Automation To Its Full Potential

By |2019-03-04T11:10:04+00:00September 12th, 2017|Uncategorized|

Marketing automation sets most of your repetitive marketing functions on cruise control. It allows your company to focus on value added tasks and personable service during critical 1:1 touchpoints.   Yet, many companies out there are not seeing the convenience and scale they need to make marketing automation work for them. Like an unfocused driver on the highway, they set their cruise control to the wrong speed or activate it during the wrong situations. This makes them have to constantly intervene rather than sit back to let the system do the work.   Worst of all, many companies do not [...]

Effective Marketing Ideas for Last-Minute Father’s Day Campaigns

By |2019-03-04T10:48:30+00:00June 18th, 2017|Content Marketing, Marketing|

“Oh, shoot! I forgot to get Dad something!” Tons of people have this realization in the last few days running up to Father’s Day, and so do quite a few brands. Similar to how many people treat their dads, marketers may have neglected to give their Father’s Day campaigns the attention they deserve. In the same way that people can get a last-minute gift for Dad that is still meaningful and sincere, they can also implement an effective, relevant Father’s Day campaign even in the final stretch.   In fact, “last minute gift ideas for Dad” is a recurring topic [...]

Five Steps for Overhauling Your Digital Marketing Strategy

By |2019-03-04T10:47:13+00:00June 13th, 2017|Marketing, Social Media|

Marketing in this day and age can get cluttered fast. Like a kitchen cupboard full of appliances, things can often get added to the marketing apparatus without an eye on long-term need or how it fits within the larger organization. Over time, the whole thing can feel like a mess, with some people in the organization wondering how a marketing tool got mixed in there and why someone wanted to have it in the first place. The solution? Take everything out of the cupboard, and then put back only what you need in a highly logical and organized fashion. This [...]

3 Digital Marketing Mistakes That Are Costing You Money

By |2019-03-04T11:12:34+00:00May 31st, 2017|Social Media|

In a small way, marketing is like placing a bet. You invest money on activities that are supposed to pay off by bringing you in more customers or getting existing customers to spend more. When these gambles don’t pay off as expected, you end up with a net loss. And since marketing efforts can often be pricey, many organizations accidentally bet on the wrong horse and end up paying dearly for the lesson. Sometimes, these losses are unavoidable — the result of something you couldn’t have predicted or a pure stroke of bad luck. Other times, they are the result [...]

Marketers: Don’t Get Rid Of Your April Foolishness

By |2019-03-04T10:45:33+00:00April 13th, 2017|Creative, Marketing Automation, Native Advertising|

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, generating a tiny bit of buzz before companies return to putting on their serious face for the rest of the year. But why? Why do brands think they have to constantly toe the line and exude a no-nonsense image? Yes, they should hold themselves to [...]

Why No One Watches Your Webinars

By |2019-03-04T10:44:17+00:00April 10th, 2017|Marketing Automation, Webinars|

“Why is no one watching my webinars?” has got to be one of the most frustrating questions a digital marketing has to ask themselves today. If you’ve ever taken the time to develop out a ton of content and prepare your webinar presentation, only to have a very small handful of people register or actually show up for the event, you know how tempting it is to pull out your hair in upset. As maddening as this situation can be, don’t worry! There’s probably a pretty straightforward solution that you can implement for next time…developing a kick-ass pre-event webinar marketing [...]

Merge Customer Experience Into Marketing

By |2019-03-04T16:28:10+00:00March 9th, 2017|Creative, Design, Marketing Automation|

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make the customer experience a priority as a brand value. The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent [...]

3 Bad Marketing Habits You Need To Break Up With

By |2019-03-04T10:41:20+00:00March 2nd, 2017|Content Marketing, Marketing Automation|

Just like a toxic ex, some marketing bad habits drag you down. The only way to move forward is to cut them loose and learn from your mistakes. After all, it’s not like you and your bad habits never belonged together, it’s just that you grew apart as people.   So start enjoying a life untethered by regret by breaking up with the following marketing mistakes:   Shooting First, Asking Questions Later With Big Campaign Rollouts We know you are excited about your next big campaign, but that should mean that you want to do it justice by getting it [...]

How To Make People Fall In Love With Your Brand

By |2019-03-04T16:26:49+00:00February 23rd, 2017|Analytics, Content Marketing, Social Media|

Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make customer experience a priority as a brand value.   The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent will not even finish a transaction with a brand if they have a poor [...]

Turn Roses Into ROI With These 4 Valentine’s Day Marketing Ideas

By |2019-03-04T10:38:24+00:00February 14th, 2017|Content Marketing, Creative|

The moon-eyed sentiments of Valentine’s Day make it hard for even the most cynical of us to avoid getting swept up in the emotion. While Valentine’s Day is certainly a recent invention, the values of love, caring and passion that it celebrates are timeless. These qualities make Valentine’s Day marketing campaigns a fun prospect that almost everyone can get behind. Encourage people to succumb to their mushiest, lovey-doviest instincts by taking these Valentine’s Day marketing ideas to heart: Use Strong Imagery Creatively, and Rely on User-Generated Content The good news for marketers is that Valentine’s Day offers a fairly rigid [...]