Five Steps for Overhauling Your Digital Marketing Strategy

By |2019-03-04T10:47:13+00:00June 13th, 2017|Marketing, Social Media|

Marketing in this day and age can get cluttered fast. Like a kitchen cupboard full of appliances, things can often get added to the marketing apparatus without an eye on long-term need or how it fits within the larger organization. Over time, the whole thing can feel like a mess, with some people in the organization wondering how a marketing tool got mixed in there and why someone wanted to have it in the first place. The solution? Take everything out of the cupboard, and then put back only what you need in a highly logical and organized fashion. This [...]

3 Digital Marketing Mistakes That Are Costing You Money

By |2019-03-04T11:12:34+00:00May 31st, 2017|Social Media|

In a small way, marketing is like placing a bet. You invest money on activities that are supposed to pay off by bringing you in more customers or getting existing customers to spend more. When these gambles don’t pay off as expected, you end up with a net loss. And since marketing efforts can often be pricey, many organizations accidentally bet on the wrong horse and end up paying dearly for the lesson. Sometimes, these losses are unavoidable — the result of something you couldn’t have predicted or a pure stroke of bad luck. Other times, they are the result [...]

Marketers: Don’t Get Rid Of Your April Foolishness

By |2019-03-04T10:45:33+00:00April 13th, 2017|Creative, Marketing Automation, Native Advertising|

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, generating a tiny bit of buzz before companies return to putting on their serious face for the rest of the year. But why? Why do brands think they have to constantly toe the line and exude a no-nonsense image? Yes, they should hold themselves to [...]

Why No One Watches Your Webinars

By |2019-03-04T10:44:17+00:00April 10th, 2017|Marketing Automation, Webinars|

“Why is no one watching my webinars?” has got to be one of the most frustrating questions a digital marketing has to ask themselves today. If you’ve ever taken the time to develop out a ton of content and prepare your webinar presentation, only to have a very small handful of people register or actually show up for the event, you know how tempting it is to pull out your hair in upset. As maddening as this situation can be, don’t worry! There’s probably a pretty straightforward solution that you can implement for next time…developing a kick-ass pre-event webinar marketing [...]

Merge Customer Experience Into Marketing

By |2019-03-04T16:28:10+00:00March 9th, 2017|Creative, Design, Marketing Automation|

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make the customer experience a priority as a brand value. The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent [...]

3 Bad Marketing Habits You Need To Break Up With

By |2019-03-04T10:41:20+00:00March 2nd, 2017|Content Marketing, Marketing Automation|

Just like a toxic ex, some marketing bad habits drag you down. The only way to move forward is to cut them loose and learn from your mistakes. After all, it’s not like you and your bad habits never belonged together, it’s just that you grew apart as people.   So start enjoying a life untethered by regret by breaking up with the following marketing mistakes:   Shooting First, Asking Questions Later With Big Campaign Rollouts We know you are excited about your next big campaign, but that should mean that you want to do it justice by getting it [...]

How To Make People Fall In Love With Your Brand

By |2019-03-04T16:26:49+00:00February 23rd, 2017|Analytics, Content Marketing, Social Media|

Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make customer experience a priority as a brand value.   The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent will not even finish a transaction with a brand if they have a poor [...]

Turn Roses Into ROI With These 4 Valentine’s Day Marketing Ideas

By |2019-03-04T10:38:24+00:00February 14th, 2017|Content Marketing, Creative|

The moon-eyed sentiments of Valentine’s Day make it hard for even the most cynical of us to avoid getting swept up in the emotion. While Valentine’s Day is certainly a recent invention, the values of love, caring and passion that it celebrates are timeless. These qualities make Valentine’s Day marketing campaigns a fun prospect that almost everyone can get behind. Encourage people to succumb to their mushiest, lovey-doviest instincts by taking these Valentine’s Day marketing ideas to heart: Use Strong Imagery Creatively, and Rely on User-Generated Content The good news for marketers is that Valentine’s Day offers a fairly rigid [...]

Native Advertising: What It Is And Why Your Content Strategy Needs It

By |2019-03-04T10:36:41+00:00February 7th, 2017|Content Marketing, Native Advertising, Social Media|

Native advertising is the practice of producing content for a particular media outlet in such a way that it seamlessly resembles other content on that site or publication. Like a chameleon, the branded content completely adopts the form and purpose of other non-branded content on the site. So, a native ad on New York Times would look almost identical compared to the news articles around it. In fact, many pieces of native content elevate these standards even higher, creating content that stands alongside some of the best, most thoughtful and most engaging work published on that outlet. The result is [...]

Act-On: Embrace the Segment!

By |2019-03-04T10:36:04+00:00January 27th, 2017|Content Marketing, Lead Scoring, Marketing Automation|

Within Act-On, you want to be using your email campaigns and marketing efforts to their fullest potential by creating and molding content to fit a particular population of contacts by creating what is called a list segment. List Segmentation is the technical capability to digitally organize and distribute your contacts, prospects, and contacts under your CRM tool, or Customer Relationship Management tool, from your larger lists and put them into smaller sub-lists within Act-On. You can filter for particular behaviors or other information you have acquired from your database to populate these sub-lists. At a glance, it seems obvious that [...]