Surpassed Last Year’s Enrollment Numbers
Once this ongoing, automated lead nurture campaign was put in place, a steady stream of leads were dropped into each stage of the funnel process. As they progressed through, their scores increased, resulting in a dramatic influx of truly marketing qualified leads to hand off to sales, who no longer had to make cold calls to try to drum up business.
Most significantly, it wasn’t just the parent company that saw these results; all five of FBGH’s subsidiaries experienced similarly encouraging results. With a new recording and classification process in place, the rift between marketing outreach and direct sales follow up was mended and opportunities are able to be closed more smoothly.
As we continue our monthly management of their Act-On account, FBGH’s overall business objectives have shifted in a positive manner and their goals are now higher. This consistent improvement has reinvigorated their passion for marketing, and they’re excited to continue to develop new processes and procedures.