Over the weekend, Google released Panda 4.1: their new search algorithm that determines website page rank and focuses on removing both redundant and irrelevant content from their search index. It has already begun its roll-out and while some companies are receiving very nice increases in their ranking, many are receiving dramatic blows to theirs. So don’t put it off any longer! Now is the time to reevaluate your SEO practices and ensure that you don’t get burned too. The concept behind search engine optimization (SEO) is simple: keywords and phrases are used to help your website rank higher on Google [...]

It’s a sad fact of marketing that not all of your lead prospects are going to be ready to buy a product from you today. However, that doesn’t mean that these leads should be discarded or forgotten. On the contrary, by nurturing those leads and keeping your brand on their radar, you give yourself a much better chance of eventually selling to them. For companies with sweeping B2B marketing campaigns and countless lead prospects, though, nurturing each of those leads individually can seem impossible. How do you keep track of thousands of potential customers or clients and keep them interested [...]

On Tuesday, Apple unveiled their highly-anticipated iPhone 6 and iPhone 6 Plus, as well as their long-awaited Apple Watch. Of course, you already know this. Why? Because their marketing team is genius. You knew about it before you could actually purchase it, even before it was actually built! Now, you can’t wait to finally get your hands on the product. This is Apple’s marketing at its finest. Apple knows how to get people interested and keep them excited over a long period of time. They have nurtured their fan base and planted the seeds necessary to ensure that it will [...]

Modeling can be a highly glamorous and lucrative career, filled with lots of opportunities. Being considered a model doesn’t mean you have to be a bombshell knockout like a Victoria’s Secret Angel. You can also get plenty of experience and make lasting connections with key industry professionals by being a promotional model at events like trade shows. Here at Vonazon, we interact with promotional models on a daily basis and our experiences have taught us many lessons that we would love to pass on to up-and-coming models. No matter what kind of modeling career you aspire to have, here is [...]

When most people hear the word “salesperson,” they picture a sleazy, smarmy man who won’t take no for an answer and pushes for a sale to the point that he makes his potential customers feel viscerally uncomfortable. Ultimately, the leads in scenarios like these often end up making a purchase simply to make the salesman go away, a fact that many companies point to as a sign that the “sell, sell, sell” mentality is an asset rather than a vice. However, while persistence can certainly pay off in getting sales, they aren’t necessarily the greatest ways to build a long-term [...]

In the modern digital age, it’s easy for businesses to become so caught up in social media and email marketing campaigns that they forget how important it is to give their customers a chance to truly experience their brand. And while a “brand experience” can take place online, there’s something about a physical, real-world experience that can’t be replicated digitally. That’s where experiential marketing comes into the picture. Instead of just engaging customers in a passive fashion like much online marketing does, it hits them in an active way that is fun, memorable, and viscerally exciting. What is it, you [...]

Over the past year and a half, Snapchat has quickly become one of the most popular social media platforms, growing at such a rate that businesses have been forced to take notice. Indeed, Snapchat for business effectively doubled its daily usage between June and October of 2013, and that growth has continued throughout 2014. It’s quickly become one of the most popular apps on the Apple app store, and mobile users everywhere are using it. It may not be on the level of Facebook or Twitter just yet, but Snapchat has certainly proven itself as a player on the social [...]

Working with a graphic designer can either be an extremely rewarding or highly painful experience. The truth is that finding a talented, effective designer who can properly convey the visual elements of your business is not an easy task, especially while sifting through the wealth of options in today’s world. When hiring a graphic designer, it is crucial to do lots of thorough pre-planning and research to find the best match. We have our own in-house team of graphic designers and we’ve been down this road before, so now we’ll show you some techniques that have worked well for us. [...]

It goes without saying that executing a stellar LinkedIn marketing campaign relies largely on building an attractive and active LinkedIn business page. However, too many businesses make the mistake of thinking that if they have a single business page on LinkedIn, they are ready to execute note-perfect B2C and B2B marketing on LinkedIn.   What Are Showcase Pages? At Vonazon, we can help you with your general LinkedIn business page, but we don’t stop there. Instead, we take it one step further, using LinkedIn’s showcase page function to highlight your individual brands, products, and services on their own pages. Since [...]

If you could choose only one social media network to focus your business marketing efforts on, which network would you choose? Hands down, we would choose LinkedIn. While other networks such as the ever-popular Facebook and Twitter are chock full of great features, none of them come close to LinkedIn when it comes to making powerful connections with influencers and other business executives. LinkedIn Users Are Professional When you log on to sites like Facebook and Twitter, do you ever notice how scattered and casual the news feeds are? There’s everything from photos of what someone ate for breakfast to people [...]