Avoid These Short Form Video Marketing Mistakes
Avoid These Short Form Video Marketing Mistakes Short form video has exploded in popularity over the past few years and has quickly become a valuable tool for marketers. The engaging and straightforward nature of short form videos has allowed brands to reach wider audiences while simultaneously creating closer connections with them. In this article, we […]
How to Advertise the Honest Way Using Corporate Social Responsibility Marketing
How to Advertise the Honest Way Using Corporate Social Responsibility Marketing Corporate social responsibility is no longer a nice buzzword to sprinkle into your product messaging. Consumers expect better ethics and corporate social responsibility from businesses they choose to support financially. Employees are beginning to ask the companies they work for to take a stand […]
Inbound Marketing Strategies to Give Your Business a Competitive Advantage
Inbound Marketing Strategies to Give Your Business a Competitive Advantage Attracting customers by creating valuable content and experiences tailored to them is considered effective inbound marketing. Outbound marketing has a more wide-spread approach focused on awareness, while inbound marketing strategies are typically more subtle and focus on taking a targeted group of individuals through the […]
Why go HubSpot CRM?
Why go HubSpot CRM? HubSpot CRM offers a wide range of features and benefits, making it an ideal solution for lead generation, sales tracking, and customer relationship management. Its easy-to-use and clean, intuitive interface integrates seamlessly with HubSpot’s other marketing and sales tools. Plus, the Basic CRM plan is completely free. Other valuable HubSpot CRM […]
6 Steps for Successful Sales Prospecting
6 Steps for Successful Sales Prospecting To be an effective sales rep, you must stay relevant, which requires using vital marketing tools such as successful sales prospecting. Sales are no longer as simple as merely going door to door or calling over the landline; the process has evolved over the decades with new technology. However, […]
5 Best Practices to Maintain Your HubSpot CRM Data
5 Best Practices to Maintain Your HubSpot CRM Data Email lists require regular maintenance to stay relevant. Improperly maintained mail lists, those that have not been cleaned in over six months, used to deploy a marketing communication could get you into trouble with your HubSpot Marketing account (i.e., suspended). Avoid Suspension When sending marketing emails […]
CRM Data Hygiene and why it will change how you use Hubspot
CRM Data Hygiene and why it will change how you use Hubspot Anyone in marketing or sales understands the importance of an excellent CRM data hygiene policy. A solid database is more than just reference material; it is a valuable asset that directly translates to success. Data boosts marketing across the board, whether a company […]
Boosting ROI Through Account-Based Marketing
Boosting ROI Through Account-Based Marketing Capturing the attention of potential clients in the B2B sphere is now more difficult than ever. You need to focus your efforts on high-value accounts to maximize your ROI. Account-based marketing makes this possible. The process revolves around combining sales and marketing expertise to find, engage, and convert the most […]
Using Google Data Analytics to Measure the Quality of Your SEO Traffic
Using Google Data Analytics to Measure the Quality of Your SEO Traffic The first step in improving any business effort is to measure how well it performs. The assessment and evaluation of your SEO traffic are crucial to your organic marketing success. Ranking for your target keywords is great and can help with brand recognition, […]
What is a KPI Report and How To Choose the Right One for Your Business
What is a KPI Report and How To Choose the Right One for Your Business It’s difficult to measure how your business is doing without specific metrics. Key Performance Indicators (KPI) help ensure your company’s long-term success by quantifying it. They serve as a framework for evaluating your progress and identifying the areas where you […]
