Sustainability Marketing: What It Is and Tips for Execution
Over the years, “sustainability” has become more than just a buzzword. Now more than ever, consumers are highly aware of the environment and the steps they can take to sustain the globe for future generations. According to a study completed by IBM, 57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact. So, how can your company adopt a sustainable business strategy to meet consumer needs? We’ll discuss this and more in this week’s blog. What is Sustainability Marketing? Sustainable marketing describes the practice and promotion of socially responsible values. Sustainable brands sell quality [...]