Marketing automation sets most of your repetitive marketing functions on cruise control. It allows your company to focus on value added tasks and personable service during critical 1:1 touchpoints. Yet, many companies out there are not seeing the convenience and scale they need to make marketing automation work for them. Like an unfocused driver [...]
Interested in reaching out to your customers in a new way? Consider video production. With this style of marketing, you can speak to your clients and leads like never before…by actually speaking to them! Maybe you’re looking for something serious and professional to instill a sense of confidence in your brand; or perhaps you’d like [...]
There are so many different factors at play in a corporate branding campaign that it’s almost remarkable they can all fit underneath the same umbrella. From deciding a specific genre of products or services that your company will have to offer to designing your logo, from picking your brand colors to deciding which fonts will [...]
Time is ticking away and the short work week is almost over. Now that we’ve only got three days to get our weekly work done instead of five, I find myself wracking my brain trying to make sure all our recurring deadlines are met. Although it would be all too easy for me to put [...]
“Social Media Marketing?” you ask yourself, scoffing internally. “Isn’t that just for hip coffee joints and the latest viral video about soap or tortilla chips or beer?” Your business already creates beautiful graphics, your emails have a consistent open rate, and your trade show presence is reliable, professional, and fun for attendees. With all of [...]
Tired of losing potential customers because you don’t have time to nurture all of your leads? Consider marketing automation. If you've ever wondered about how massive corporations like Amazon.com deliver targeted recommendations and advertisements to customers, encouraging new sales along the way, marketing automation is the answer. These companies understand that not all of their [...]
Throughout our lives, we’re taught that originality and creativity are some of the greatest talents a person can have. We’re taught that recreating or tweaking something is not nearly as noble a pursuit as creating something new, right from the structures of our own thoughts. However, in the business world, building everything from scratch is [...]
Are you thinking of creating a new logo for your company? There’s more to consider than you may initially think. When most of us see famous company logos, we imagine that the images, designs, fonts, and concepts used in those logos simply must have appeared out of nowhere one day, in a single graphic designer’s [...]
Over the weekend, Google released Panda 4.1: their new search algorithm that determines website page rank and focuses on removing both redundant and irrelevant content from their search index. It has already begun its rollout and while some companies are receiving very nice increases in their ranking, many are receiving dramatic blows to theirs. So [...]
