Tackle 2018 With These Six Digital Marketing Trends

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but guaranteed to continue their trajectory. Growing demand for things like video content, influencer collaborations and data security will all solidify practices that can make or break marketing success. So, to help your brand prepare for the months ahead, here are the predicted most important 2018 [...]

How to Succeed Using In-House Trade Show Staff

Although I’ve written numerous posts about the enormous benefit of hiring professional staffers when exhibiting at a trade show, I understand that some companies will always insist on only bringing their internal team to the event. While in-house trade show staffing can definitely produce effective and positive results, it’s imperative to set aside extra time to properly train your employees. Here are just a few things to keep in mind to ensure a successful event. It’s all about attitude. Remember that the most vital aspect to effective in-house trade show staffing is picking team members that have the right attitude. Your team [...]

Professional Trade Show Staff Are More Beneficial Than In-House Employees

Trade show exhibitors often face a dilemma when planning for their upcoming event: “Should I use my in-house employees or hire professional event staffers?” Internal team members are often experts when it comes to their business’s products and services; in addition to that, they’re usually wonderful salespeople. But are those skillsets really the ones to utilize on a trade show floor? At events like trade shows, the main goal is to interact with as many people as possible and qualify the maximum number of leads as you can. This is the area where salespeople fall short of expectations. They’re great [...]

Trade Show Leads Vs. Time Wasters

Time is money, right? In the world of business it is important to know how to qualify trade show leads. Spending too much time with an unqualified prospect means losing money. But on the other hand, not spending enough time to figure out if a lead is genuine could also result in losing money.   Qualifiers for Trade Show Leads The first thing you need to do before speaking with any potential leads is understand what qualifies them. Everyone part of the sales team should know what qualifies a lead. This will be different for every business, but there are [...]

How to Find Great Leads On The Trade Show Floor

The trade show floor is one of the best avenues available for live business marketing. What truly makes a trade show, exhibition, or conference a great place to generate sales leads and customer connections is that they are generally based around a certain theme or industry. Because of this niche, targeted nature, trade shows can easily give your business access to hundreds or thousands of different people who may not know about your brand, but will be inherently interested in the products you have to offer due to their existing interest in the industry your business is a part of. [...]

Tradeshow Dress Codes

How to Dress at a Tradeshow While Exhibiting According to the U.S. Census, more than 15,000 tradeshows are conducted on an annual basis. Tradeshows are still one of the most effective ways for businesses and companies as well as individual proprietors to get the word out to a select base of customers as well as appreciably broaden that customer base in some instances. Some tradeshows are high-tech, high-class affairs, too, meaning exhibitioners dress to reflect their potential customer and visitor base. Other tradeshows, by contrast, attract a more laid-back or casual booth visitor base. Understanding tradeshow dress code while exhibiting [...]

Staffing Your Trade Show Booth

Although hiring a professional brand ambassador, presenter, or promotional model for your trade show booth is a good way to go, know that it’s not the only way. Many businesses have high success using their own in house staff at their trade shows. This blog will go over the possible pros and cons of hiring your own booth staff through your business and also explore the qualities and type of person to look for to represent your business at the event. Pros of hiring staff in-house -Though it’s smart to train any and all personnel attending a trade show and representing your [...]

Dos and Don’ts When Engaging With Trade Show Attendees

Trade shows are a great way for businesses, big and small, to engage with a larger audience. Most attendees come to these trade shows to interact with the industry experts and check out any new technology or products on display. It is important to know the Dos and Don’ts of engaging trade show attendees to make a decent return on your investment. The Dos and Don’ts Do: Know the type of people that will be attending the trade show and prepare accordingly. It is always better to engage an attendee with an engaging question, stimulate their mind and get them [...]

3 Tips For Selecting The Most Effective Trade Show Booth Staff

What might those three tips be? Turning up on time? That’s a given. How about being charming – It certainly helps, but is it enough? Dressed for the occasion? Sure, it’s always an advantage. However, it’s clear that we’re going to have to dig deeper than this to see what kind of trade show booth staff can bring you and your company the most benefit. What Results do You Want? Let’s get back to the basics. What does your trade show booth have to do for you? How you answer this will depend on your particular marketing strategy and business [...]

3 Reasons To Hire Professional Event Staff For Your Next Trade Show

Using professional booth staff to run your trade show exhibit is crucial for ensuring your attendance investment pays off. Your staff may know the ins and outs of the business and the product or service you are selling, but many people just aren’t endowed with the gift of person-to-person sales and interactions.  This week’s blog will highlight the many benefits of hiring professional event staff to contribute toward tradeshow and exhibitor success. First, professional event staff are hired and trained to deliver maximum sales impact in a busy trade show environment. You may have sales representatives on staff, but consider [...]