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19 12, 2017

Tackle 2018 With These Six Digital Marketing Trends

December 19th, 2017|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|0 Comments

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but [...]

28 10, 2016

How to Succeed Using In-House Trade Show Staffing

October 28th, 2016|Exhibitor, Staffing|0 Comments

Although I’ve written numerous posts about the enormous benefit of hiring professional staffers when exhibiting at a trade show, I understand that some companies will always insist on only bringing their internal team to the event. While in-house trade show staffing can definitely produce effective and positive results, it’s imperative to set aside extra time to [...]

22 08, 2014

For Trade Shows, Using Professional Staff is More Beneficial Than Using In-House Employees

August 22nd, 2014|Exhibitor, Staffing|0 Comments

Trade show exhibitors often face a dilemma when planning for their upcoming event: “Should I use my in-house employees or hire professional event staffers?” Internal team members are often experts when it comes to their business’s products and services; in addition to that, they’re usually wonderful salespeople. But are those skillsets really the ones to [...]

30 06, 2014

Trade Show Leads vs. Time Wasters

June 30th, 2014|Exhibitor, Staffing|0 Comments

Time is money, right? In the world of business it is important to know how to qualify trade show leads. Spending too much time with an unqualified prospect means losing money. But on the other hand, not spending enough time to figure out if a lead is genuine could also result in losing money.   [...]

5 06, 2014

How to Find Great Leads on the Trade Show Floor

June 5th, 2014|Exhibitor, Staffing|0 Comments

The trade show floor is one of the best avenues available for live business marketing. What truly makes a trade show, exhibition, or conference a great place to generate sales leads and customer connections is that they are generally based around a certain theme or industry. Because of this niche, targeted nature, trade shows can [...]

7 05, 2014

Tradeshow Dress Codes

May 7th, 2014|Exhibitor, Staffing, Uncategorized|0 Comments

How to Dress at a Tradeshow While Exhibiting According to the U.S. Census, more than 15,000 tradeshows are conducted on an annual basis. Tradeshows are still one of the most effective ways for businesses and companies as well as individual proprietors to get the word out to a select base of customers as well as [...]

5 02, 2014

How to hire the right staff in-house for your next event

February 5th, 2014|Staffing, Uncategorized|0 Comments

Hire the right staff in-house Although hiring a professional brand ambassador, presenter, or promotional model for your tradeshow booth is a good way to go, know that it’s not the only way. Many businesses have high success using their own in house staff at their tradeshows. This blog will go over the possible pros and [...]

28 01, 2014

Dos and Don’ts for Engaging with Trade Show Attendees

January 28th, 2014|Staffing, Uncategorized|0 Comments

Trade shows are a great way for businesses, big and small, to engage with a larger audience. Most attendees come to these trade shows to interact with the industry experts and check out any new technology or products on display. It is important to know the Dos and Don’ts of engaging trade show attendees to [...]

22 03, 2013

3 Rules for Selecting the Most Effective Trade Show Booth Staff

March 22nd, 2013|Staffing, Uncategorized|0 Comments

What might those three rules be? Turning up on time? That’s a given. How about being charming – It certainly helps, but is it enough? Dressed for the occasion? Sure, it’s always an advantage. However, it’s clear that we’re going to have to dig deeper than this to see what kind of trade show booth [...]

4 12, 2012

Three Reasons to Hire Professional Event Staff for Your Next Trade Show

December 4th, 2012|Staffing|0 Comments

          Using professional booth staff to run your trade show exhibit is crucial for ensuring your attendance investment pays off. Your staff may know the ins and outs of the business and the product or service you are selling, but many people just aren’t endowed with the gift of person-to-person sales [...]