Marketers: Don’t Get Rid Of Your April Foolishness

Marketers: Don’t Get Rid Of Your April Foolishness In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. […]

Native Advertising: What It Is And Why Your Content Strategy Needs It

Native Advertising: What It Is And Why Your Content Strategy Needs It Native advertising is the practice of producing content for a particular media outlet in such a way that it seamlessly resembles other content on that site or publication. Like a chameleon, the branded content completely adopts the form and purpose of other non-branded […]