Native Advertising Archives

Marketers: Don’t Get Rid of Your April Foolishness

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, [...]

Native Advertising: What It Is and Why Your Content Strategy Needs It

Chloe Urquhart 2017-02-07T21:25:27+00:00 February 7th, 2017|Content Marketing, Native Advertising, Social Media|0 Comments

Native advertising is the practice of producing content for a particular media outlet in such a way that it seamlessly resembles other content on that site or publication. Like a chameleon, the branded content completely adopts the form and purpose of other non-branded content on the site. So, a native ad on New York Times [...]