Native Advertising Archives

Marketers: Don’t Get Rid Of Your April Foolishness

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, generating a tiny bit of buzz before companies return to putting on their serious face for the rest of the year. But why? Why do brands think they have to constantly toe the line and exude a no-nonsense image? Yes, they should hold themselves to [...]

Native Advertising: What It Is And Why Your Content Strategy Needs It

Native advertising is the practice of producing content for a particular media outlet in such a way that it seamlessly resembles other content on that site or publication. Like a chameleon, the branded content completely adopts the form and purpose of other non-branded content on the site. So, a native ad on New York Times would look almost identical compared to the news articles around it. In fact, many pieces of native content elevate these standards even higher, creating content that stands alongside some of the best, most thoughtful and most engaging work published on that outlet. The result is [...]