Design Archives

Top 7 Website Trends for 2020

Before, we hop into the top website trends for 2020, let’s take a look back! This new year marks the thirtieth anniversary since computer scientist Tim Berners-Lee changed life as we knew it forever with the invention of the World Wide Web (WWW). Technology has molded the landscape of societies and cultures around the world more so in these last thirty years than ever before with worldwide connectivity at your fingertips. With the rise in modern technology comes the rise of consumers expectations of convenience. Businesses have felt the pressure to compete on an entirely new level, which has [...]

What Is White Space? And Why Is It Important In Digital Marketing?

“It needs some more white space” … “I love the use of white space in this layout” … “There’s too much white space.” As a designer, I hear and use this word almost every day. It is a powerful term used in the design world and can make or break a design. Lately, it is something that plays a more important role in digital marketing as we strive to create more user-friendly experiences. What is white space? White space is empty space in a design or negative space that exists around all content in a design layout. The space [...]

Merge Customer Experience Into Marketing

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make the customer experience a priority as a brand value. The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent [...]

Pantone’s Color Of 2017: Greenery

When Pantone announced the Color of the Year for 2017, it wasn’t just the graphic designers in the office who got excited. Greenery, this year’s chosen shade, is remarkably close to our very own Vonazon Green! Drinks all around in the Vonazon office! Each year, Pantone selects a particular color that is reflective of the current cultural climate. Typically, these selections influence trends in many features of design—fashion, beauty, product design, graphic design…you name it. So is this purely a coincidence that Greenery and Vonazon Green are so closely related? Or is Vonazon leading the way when it comes to [...]

What The Color Of Your Trade Show Booth Says About Your Brand

Imagine you’re at a demolition trade show and you’re seeking out information on the latest trends in blowing up and knocking down big buildings (hey, someone’s got to blow this stuff up). You read about a booth you’d like to visit on the event website, walk across the trade show floor, and find what you’re seeking — a hot pink booth covered in purple glitter. You quickly turn around, pretend you didn’t see what you just saw, and seek out booths that don’t give you a totally weird vibe. The color of your trade show booth says a heck of a [...]