What Is White Space? And Why Is It Important In Digital Marketing?

By |2019-08-27T09:44:46-07:00July 6th, 2019|Creative, Design, Marketing|

“It needs some more white space” … “I love the use of white space in this layout” … “There’s too much white space.” As a designer, I hear and use this word almost every day. It is a powerful term used in the design world and can make or break a design. Lately, it is something that plays a more important role in digital marketing as we strive to create more user-friendly experiences.   What is white space? White space is empty space in a design or negative space that exists around all content in a design layout. The space [...]

Merge Customer Experience Into Marketing

By |2019-03-04T16:28:10-07:00March 9th, 2017|Creative, Design, Marketing Automation|

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make the customer experience a priority as a brand value. The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent [...]

Pantone’s Color Of 2017: Greenery

By |2019-03-04T10:31:15-07:00January 10th, 2017|Content Marketing, Design|

When Pantone announced the Color of the Year for 2017, it wasn’t just the graphic designers in the office who got excited. Greenery, this year’s chosen shade, is remarkably close to our very own Vonazon Green! Drinks all around in the Vonazon office! Each year, Pantone selects a particular color that is reflective of the current cultural climate. Typically, these selections influence trends in many features of design—fashion, beauty, product design, graphic design…you name it. So is this purely a coincidence that Greenery and Vonazon Green are so closely related? Or is Vonazon leading the way when it comes to [...]