Although I’ve written numerous posts about the enormous benefit of hiring professional staffers when exhibiting at a trade show, I understand that some companies will always insist on only bringing their internal team to the event. While in-house trade show staffing can definitely produce effective and positive results, it’s imperative to set aside extra time to properly train your employees. Here are just a few things to keep in mind to ensure a successful event. It’s all about attitude. Remember that the most vital aspect to effective in-house trade show staffing is picking team members that have the right attitude. Your team [...]

Trade show exhibitors often face a dilemma when planning for their upcoming event: “Should I use my in-house employees or hire professional event staffers?” Internal team members are often experts when it comes to their business’s products and services; in addition to that, they’re usually wonderful salespeople. But are those skillsets really the ones to utilize on a trade show floor? At events like trade shows, the main goal is to interact with as many people as possible and qualify the maximum number of leads as you can. This is the area where salespeople fall short of expectations. They’re great [...]