Clean, Organize, Grow
Once The Biggest Loser Resort’s contact database had been cleaned up, Vonazon began to consolidate their static lists into one master list, creating segmentations based on new buyer personas that we identified, lead score, lead behavior, web pages visited, and so on.
By creating a consistent emailing schedule that sent to more people over a greater number of days, Vonazon was able to warm up The Biggest Loser Resort’s IP address, improving deliverability. Vonazon also introduced a new newsletter campaign to more effectively capture attention.
In order to understand what sort of content would be most effective, Vonazon conducted thorough A/B testing. Using those results, The Biggest Loser Resort was presented with multiple newly-developed reusable email templates, landing page templates, a web-page mockup, and a sales brochure. These assets demonstrated how content can and should be similar across platforms to create a consistent message.