About Vanessa Bahena

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So far Vanessa Bahena has created 10 blog entries.

Perplexed By The Process Of Personalization?

By |December 6th, 2016|Marketing Automation|

At a glance, personalization may seem trivial, like a mere opportunity to add some humor, fun, or flare to your email content… Let’s take a closer look! Basic Campaigning, Capturing, & Personalization Through an email marketing campaign, your potential clientele fills out their information using forms, usually to receive some sort of benefit in return. Email campaigns typically capture the “bare bones” information from your prospects; email, first name, and last name. Based on the recorded behavior of your prospects and the information provided in the required fields of your forms, you can customize future email marketing. This is known [...]

Badge Scanners: Making Trade Shows More Manageable

By |September 2nd, 2014|Exhibitor|

It’s the 21st century. Why are some companies still using paper sign-up sheets to collect contact information from leads at events and conferences? Using paper and pen signup sheets are bound to cause problems. Whether it’s a pen that won’t work, illegible handwritten entries, or worst of all, having the sign-up sheet misplaced or thrown away, you run a huge risk of losing valuable information by utilizing a paper contact list. Not to mention the time it takes to manually input that information into a computer or database after the event. Talk about a negative return on investment! Thankfully, technology [...]

4 Tips To Begin Marketing Your Business On LinkedIn

By |June 12th, 2014|Uncategorized|

If you could choose only one social media network to focus your business marketing efforts on, which network would you choose? Hands down, we would choose LinkedIn. While other networks such as the ever-popular Facebook and Twitter are chock full of great features, none of them come close to LinkedIn when it comes to making powerful connections with influencers and other business executives. LinkedIn Users Are Professional When you log on to sites like Facebook and Twitter, do you ever notice how scattered and casual the news feeds are? There’s everything from photos of what someone ate for breakfast to people [...]

The Difference Between On-Page SEO And Off-Page SEO

By |May 28th, 2014|Uncategorized|

The Difference Between On-Page SEO and Off-Page SEO Virtually every modern business knows the basics of SEO: you produce copywriting content – either for a blog, a webpage, or some other online purpose – and structure that content around various keywords with the goal of attracting search engine attention and boosting traffic. What many businesses don’t know, however, is that there are actually two different categories to search engine optimization, and both, much like a child, demand your attention. The first is on-page SEO, which is more or less the type of SEO defined above. The second type is off-page [...]

Tradeshow Dress Codes

By |May 7th, 2014|Exhibitor, Staffing, Uncategorized|

How to Dress at a Tradeshow While Exhibiting According to the U.S. Census, more than 15,000 tradeshows are conducted on an annual basis. Tradeshows are still one of the most effective ways for businesses and companies as well as individual proprietors to get the word out to a select base of customers as well as appreciably broaden that customer base in some instances. Some tradeshows are high-tech, high-class affairs, too, meaning exhibitioners dress to reflect their potential customer and visitor base. Other tradeshows, by contrast, attract a more laid-back or casual booth visitor base. Understanding tradeshow dress code while exhibiting [...]

Why Go To A Trade show?

By |April 8th, 2014|Uncategorized|

There were more than 15,000 tradeshows held throughout the United States in 2013. Tradeshows themselves are opportunities for businesses, companies, individual entrepreneurs and others to show off wares, describe products and attract customers, sign up clients and increase awareness. There are also a host of reasons why business professionals participate in tradeshows as well as consistently attend them, too. Why Attend Tradeshows? Some tradeshows are strictly industry affairs, attracting attendees already participating in the industry associated with this or that tradeshow, while other tradeshows are more publicly oriented, seeking to attract outsiders or new customers to the industry exhibiting its [...]

Why Your Business Should Consider Holding An Instagram Contest

By |April 3rd, 2014|Uncategorized|

When you set out to start an Instagram account and create an Instagram page for your business, you may well find yourself at a loss for how you can quickly gain followers for your brand. Sure, you can encourage your fans on other social sites like Facebook and Twitter to follow your business on Instagram, but you also want to find a way to get some new blood in the mix. After all, the reason you are starting an Instagram account at all is that you want to widen your reach and increase the number of people who are engaging with [...]

Staffing Your Trade Show Booth

By |February 5th, 2014|Staffing, Uncategorized|

Although hiring a professional brand ambassador, presenter, or promotional model for your trade show booth is a good way to go, know that it’s not the only way. Many businesses have high success using their own in house staff at their trade shows. This blog will go over the possible pros and cons of hiring your own booth staff through your business and also explore the qualities and type of person to look for to represent your business at the event. Pros of hiring staff in-house -Though it’s smart to train any and all personnel attending a trade show and representing your [...]

Nine Ways To Heat Up Trade Show Sales Using Twitter

By |January 13th, 2014|Uncategorized|

Like the first time going somewhere you've never been before with a new flame, the seduction doesn’t begin at the trade show. There are several ways to make your presence at a trade show a success. Woo your potential customers and leads months before by announcing you will be at the event via Twitter, email and other platforms. Then, once the show starts, follow these tips to make your presence a success. Give Value Use Twitter to direct users to content that will give them value first. It could be links to information from noncompeting businesses your target market would [...]

3 Reasons To Hire Professional Event Staff For Your Next Trade Show

By |December 4th, 2012|Staffing|

Using professional booth staff to run your trade show exhibit is crucial for ensuring your attendance investment pays off. Your staff may know the ins and outs of the business and the product or service you are selling, but many people just aren’t endowed with the gift of person-to-person sales and interactions.  This week’s blog will highlight the many benefits of hiring professional event staff to contribute toward tradeshow and exhibitor success. First, professional event staff are hired and trained to deliver maximum sales impact in a busy trade show environment. You may have sales representatives on staff, but consider [...]