About Eli Coleman

This author has not yet filled in any details.
So far Eli Coleman has created 9 blog entries.

Using Video Animation to Attract Customers

By |October 24th, 2016|Creative, Videos|

Everyone has corporate creativity in some form or another nowadays (such as blogs, videos, or infographics). How are you setting yourself apart? Although I wrote about the importance of high quality video production services for professional organizations last week, I feel that doesn’t go deep enough. Increasingly, just having corporate videos available on your company website or YouTube channel isn’t enough. The fact of the matter is that no one will watch your videos unless they have a reason or desire to do so. Creative storytelling is a key component of inciting interest, as is a visually pleasing presentation. A [...]

The Potential Success Of Using Marketing Automation

By |September 16th, 2014|Uncategorized|

It’s a sad fact of marketing that not all of your lead prospects are going to be ready to buy a product from you today. However, that doesn’t mean that these leads should be discarded or forgotten. On the contrary, by nurturing those leads and keeping your brand on their radar, you give yourself a much better chance of eventually selling to them. For companies with sweeping B2B marketing campaigns and countless lead prospects, though, nurturing each of those leads individually can seem impossible. How do you keep track of thousands of potential customers or clients and keep them interested [...]

Consider Using Template Development For Your Business Marketing

By |May 19th, 2014|Uncategorized|

Whether you are working on a website landing page, an email newsletter design, or any other marketing materials, there is often a temptation to want to “reinvent the wheel,” as it were. You may come to the table with a very specific vision of what you want for your marketing materials, and sometimes, it seems as if you can only realize that vision by hiring the most expensive graphic designer in the book. But if you are a start-up business with limited funds, you have to be selective about where you spend your money, and in most cases, expensive graphics [...]

Have You Taken Advantage Of Marketing Automation Yet?

By |May 13th, 2014|Uncategorized|

Why haven’t you taken advantage of Marketing Automation yet? From Sales Force Integration to Marketo Automation, from Exact Target to Constant Contact, there are a slew of different email marketing programs out there designed to help you simplify your marketing and make your life easier. The problem is, their programs aren’t always the easiest to understand for first-time users, and that fact has resulted in many businesses ignoring or purposely bypassing the benefits of marketing automation. Luckily, Vonazon can help you with these programs and help you build an automated marketing plan so seamless that it will make you wonder [...]

7 Incredible Instagram Tips For Trade Shows

By |December 4th, 2013|Uncategorized|

Trade shows are a visually stimulating affair. Think about it — you’ve got thousands of people coming and going, bright lights, huge signs, glossy brochures, stunning promotional models and enough nifty looking swag to fill a warehouse. If you’re wondering how to leverage your trade show marketing, why wouldn’t you take advantage of the most visual-centric social media networks out there: Instagram!   Instagram’s got all the social cachet of Facebook minus all the nonsense and ads (for now at least); it’s strictly visual, visual, visual. Use this hot social network the right way and you’ll more easily engage with [...]

Social Media Predictions 2013

By |December 28th, 2012|Uncategorized|

Social media has been hugely influential on businesses of every industry, and 2013 projects the field to grow even more. In 2012, “more than 80% of executives believed social media engagement led to increased sales.” With this being said, what does the future hold for social media engagement in the coming new year? Here are three predictions we have for how the online marketing scene will morph in the months to come. 1. Online video marketing will dominate. As we said in our blog last week, content is king, and videos are definitely part of this category. It’s hard to [...]

How To Supercharge Your 2013 Digital Marketing Strategy

By |December 27th, 2012|Uncategorized|

With 2013 just around the corner, it’s time to take a look at your marketing plan for next year if you haven’t already. Marketers have been keen on throwing around the phrase, “content is king,” which is absolutely true when it comes to online marketing. If you are looking to recharge your online marketing strategy in 2013, the best way is to optimize your content. Here are 4 tips to keep in mind to get the most out of your words!   Establish your content as an authority. In order to attract customers, they must view your organization and your [...]

Why Branding the ‘Old Fashioned Way’ Could Work

By |September 24th, 2012|Uncategorized|

In a recent article, Forbes made an interesting assertion that in the midst of today’s digital marketing gimmicks, the traditional methods of branding via bumper stickers and sweatshirts was still the best form of personal branding. The author was referencing in particular those stickers and sweatshirts associated with colleges, emphasizing the power of association based on what school you attended. But her point still rings home the importance of utilizing the tried and true methods of branding, especially at huge events like trade shows. Yes, establishing your company’s audience and voice on social networks is undeniably important and arguably crucial [...]

3 Ways to Use Your 15 Seconds Of Fame At Trade Shows

By |April 20th, 2012|Uncategorized|

Andy Warhol once said that everyone will get 15 minutes of fame. For trade shows…well, that number is a bit inflated. Try 15 seconds. That’s right – the average trade show attendee only spends 15 seconds per booth! For most trade show participants, that’s a scary thought. After all, 15 seconds isn’t a lot of time to communicate all the wonderful things your business offers to a customer, right? That’s true – unless you know how to make the most of that 15-second window. Here are three easy (and I do mean easy) ways to make the most of your [...]