About Briana Beatty

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So far Briana Beatty has created 11 blog entries.

Creating Competent & Capable Marketing Content

By |December 1st, 2016|Content Marketing|

When you begin your company’s content creation, there are several things that should come to mind before you decide to launch that content marketing strategy. Almost like a pre-flight checklist. If one thing goes unchecked, it’s possible that your content, just like a plane, will crash and burn. Dark, we know… So, let’s avoid that disaster together! Before your metaphorical content marketing plane takes off, you should make sure that your content is: Findable Readable Understandable Actionable Shareable Make it Findable, Readable Use SEO guidelines or Search Engine Optimization. You should also put at least two links in the body [...]

Bite the Bullet. Use Social Media.

By |November 18th, 2014|Uncategorized|

“Social Media Marketing?” you ask yourself, scoffing internally. “Isn’t that just for hip coffee joints and the latest viral video about soap or tortilla chips or beer?” Your business already creates beautiful graphics, your emails have a consistent open rate, and your trade show presence is reliable, professional, and fun for attendees. With all of these marketing methods conquered, how much use could your business possibly derive from social media marketing? A whole lot. If you do it right, that is. There is incredible value in marketing on Facebook, LinkedIn, YouTube, or even on Snapchat, you just need to harness [...]

Professional Trade Show Staff Are More Beneficial Than In-House Employees

By |August 22nd, 2014|Exhibitor, Staffing|

Trade show exhibitors often face a dilemma when planning for their upcoming event: “Should I use my in-house employees or hire professional event staffers?” Internal team members are often experts when it comes to their business’s products and services; in addition to that, they’re usually wonderful salespeople. But are those skillsets really the ones to utilize on a trade show floor? At events like trade shows, the main goal is to interact with as many people as possible and qualify the maximum number of leads as you can. This is the area where salespeople fall short of expectations. They’re great [...]

How To Maintain A Consistent Brand Image At Your Trade Show Booth

By |December 23rd, 2013|Uncategorized|

Businesses generally consider trade shows a one-off event which gives them the opportunity to showcase what they have to offer. As a result, seldom do they make an effort to tie their brand image into their trade show presence. What they fail to realize is that this can actually lead to them losing out on customers. After all, who wants to visit a booth where you get to know little about the brand and more about the products? From the logo to the lingo, it all has to be consistent with your brand image. There are three main ways you [...]

What The Color Of Your Trade Show Booth Says About Your Brand

By |November 2nd, 2013|Uncategorized|

Imagine you’re at a demolition trade show and you’re seeking out information on the latest trends in blowing up and knocking down big buildings (hey, someone’s got to blow this stuff up). You read about a booth you’d like to visit on the event website, walk across the trade show floor, and find what you’re seeking — a hot pink booth covered in purple glitter. You quickly turn around, pretend you didn’t see what you just saw, and seek out booths that don’t give you a totally weird vibe.   The color of your trade show booth says a heck of a [...]

5 Secrets To A Successful, Stress-Free Trade Show

By |September 10th, 2013|Uncategorized|

No one ever said trade shows were easy. Whether it’s finding the right leads out of a crowd of thousands, transporting an awkwardly sized booth, or finding the five minutes to squeeze in a bathroom break, trade shows can be a daunting, highly stressful experience. Failure to make the right moves before and during an event can turn what could have been a fruitful marketing endeavor into a panic-inducing catastrophe. But fear not, trade show marketer. There’s no need to get yourself all worked up. You’re going to be okay. We’ve done a lot of trade shows over the years, [...]

The Power Of YouTube Videos

By |February 7th, 2013|Uncategorized|

We’ve said it before, and we’ll say it again: video is one of the best ways to give your company a face and effectively grow your online audience. Scratch the idea of photos with captions. They’re two-dimensional and only appeal to your visual senses. Think instead of a video that effectively captures the life of your subject and adds the dimensions of sound and feel. This is MUCH more effective for grabbing the attention of your viewers. Vonazon Media Group strives to do exactly this with video marketing in the form of sizzle reels, booth demos, product demos, interviews and [...]

The Importance Of Having An Online Presence

By |October 29th, 2012|Uncategorized|

Does your business have an online marketing strategy? Don’t be ashamed if the answer is no, but take it as a sign that you really should have one. Research says that 90% of Americans own a tech gadget such as a cell phone, computer, laptop, tablet, or e-reader. This is an important statistic that all businesses, small and large, should take into account when developing marketing strategies in a largely digital world. Says Bright Park, a strategic manager at Google, “four out of five consumers go online and research products before they go and buy them,” which means that having [...]

Question Everything: 3 Essential Components to Lead Qualification

By |July 13th, 2012|Uncategorized|

So, you have a trade show booth. Your booth might be an eye-catching, head-turning masterpiece of design. You might have a table full of zany yet desirable branding items. You might also have a terrific promotion going on that get people to your booth. And sure enough, when the door opens, here they come. What then? If you don’t know what to do with someone when they arrive at your booth, your trade show experience might be a lot less than what you imagined – especially if all you do is talk to your prospect about what you do. Here, [...]

Three Simple Ways To Improve Your Trade Show Booth

By |May 9th, 2012|Uncategorized|

Three Simple Ways to Improve Your Trade Show Booth Trade show booths are not just places to meet and greet your visitors and prospects. No, they are far more important than that. A good trade show booth delivers a message while serving as a temporary home for you and your staff – and if done correctly, a booth can deliver the message with impact. Of course, that last part – doing it correctly – is what throws a lot of exhibitors off when trade shows roll around. Truth be told, trade show design doesn’t have to be overly difficult. All [...]