About Chris Evans

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So far Chris Evans has created 3 blog entries.

6 Website Best Practices For Any Business

By |November 1st, 2019|Marketing, Web Development|

Your website is without a doubt one of your most powerful sales and marketing tools. It provides visibility and access to potential new business and even informs current business of other services you offer. The competition is steep and ensuring you are following modern website best practices is essential to thriving in a today’s digital world. Here are some of our top website best practices: Keep the Options Limited Yes, if you have the capacity to offer a multitude of variations of your product/service you should absolutely do so, however your website may not be the place. [...]

Nurturing Leads with Marketing Automation

By |November 1st, 2016|Lead Scoring, Marketing Automation|

What do you know about the customers who visit your website each day? If you aren’t capturing leads from those daily visits, you’re missing a great opportunity to convert curious researchers into paying customers.   Through the use of marketing automation, you can not only capture great leads, but also convert those leads into paying customers. Information can be delivered to the right customer at the right intervals, improving your chances of success in your marketing efforts. But how does this tool work? Lead Scoring Today’s marketing automation tools use lead scoring to rank visitors based on their relevance to [...]

Are you getting the most out of the HubSpot Platform?

By |May 31st, 2016|Marketing Automation|

So you purchased the HubSpot platform…congratulations! But now what? There’s no doubt that HubSpot is a powerful tool, but are you getting the most out of it? Since HubSpot's platform is designed to increase lead generation and streamline the sales process by helping marketers perform inbound and outbound marketing more effectively, it’s important to know what tools and feature functionalities are available to you. Blogging The more hooks you have in the water, the more likely you are to catch a fish. Blogging can increase organic search visibility and increase web traffic. HubSpot has an amazing blogging tool to help [...]