Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely to convert.
In fact, as more marketers embrace video assets as part of their multi-channel campaigns, those who ignore the trend will likely be left at a competitive disadvantage. While traditional forms of static ads like banners and native content will no doubt remain, video assets will increasingly become a critical structural component of nearly every omnichannel campaign.
Marketers still unsure of the power of video marketing should consider the following benefits and statistics as they weigh video’s place in their overall marketing mix.
Consumers and Business Professionals Have a Huge Appetite for Video Marketing
The portion of internet bandwidth allotted to video increases every day. Both the number of people watching video and the volume of video they watch contributes to this growth.
According to a study from Cisco, 80% of all internet traffic will consist of video data by 2019. In the U.S., they estimate the portion will be even higher at 85%.
Mobile users drive this trend. Small screens and short time frames to consume content make video a more-appealing format than image assets. Someone can more-easily watch a 2-5 minute video on a subject compared to scrolling through an article or zooming in on an infographic. The fact that YouTube asserts their video consumption via mobile doubles every year exemplifies this trend.
Additionally, a third of all time online is spent watching video on average, according to estimates.
Even those looking for B2B content prefer video. According to stats from Hubspot, 59% of company decision makers would prefer watching a short explanatory video compared to reading a blog post or article.
Video Gets Noticed …And Gets Clicks
Consumers put more trust in video when making purchasing decisions than ever before. 90% of them state that product videos help them get the information they need when comparing products, and 64% say they are more likely to buy a product after watching a video about it.
Marketers for Many Brands Are Accelerating Their Video Use
Recognizing the effectiveness and appeal of video, 87% of online marketers now use video assets as part of their strategy. Just looking at paid ads, 35% of all spending goes to video-based assets, including both in-stream ads while watching video on sites like YouTube and off-stream ads as a form of display.
When using video, the results often speak for themselves. Including video in an email can double or even triple click-throughs, and embedding video on a landing page can increase conversions by 80%.
One marketing expert asserts that just 1 minute of video is equivalent to 1.8 million words, based on the clicks it drives and the dense information it can impart.
Master Video Marketing to Drive More Leads and Conversions
Ready to start boosting your capabilities for video marketing today?
Start the conversation with Vonazon, an experienced video marketing agency, to build a strategy for working compelling, highly consumable videos across your digital marketing mix. Create powerful assets, and utilize them to get the optimal results when you partner with us.
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