The Potent Power Of A #Hashtag

The Potent Power Of A #Hashtag The Potent Power Of A Hashtag We see hashtags everywhere on various social media platforms; Twitter, Instagram, and even Facebook! That begs the questions… What are they? Why are these things everywhere? Why is everybody using them so often? #Hashtag To put it simply, A hashtag is this: # […]

What Is Content Marketing And Why Is It Valuable?

MARKETING, TECH & SALES

What Is Content Marketing And Why Is It Valuable? Your customers are going blind – ad blind, that is. Traditional, interruptive advertising is becoming less and less effective as consumers increasingly tune out the clutter that tries to steal their attention from the useful, engaging information or entertainment that they have chosen to seek. If […]

What’s Lead Scoring And Why Is It Important For Your Business?

MARKETING, TECH & SALES

What’s Lead Scoring And Why Is It Important For Your Business? When someone asks us what lead scoring is, we’ll lead them to the nearest sports bar and point to a winning team on the TV… Kidding, of course! Well, what is a Lead Score?! Lead scoring is the process of organizing your company’s prospects […]

How To Optimize Your Landing Page For SEO

How To Optimize Your Landing Page For SEO How to Optimize Your Landing Page for SEO Do you enjoy paying an arm and a leg for traffic? Undoubtedly not! Yet most businesses throw money at advertising platforms in the hope that they might get some worthwhile traffic to their landing pages. Wouldn’t you rather get traffic from free sources, […]

Is Using Social Media For Business Effective?

Is Using Social Media For Business Effective? Social media: is it a time-waster or a valuable tool to connect with your buyers? Considering how much time people spend there, being active on social media is tempting. But what about stories you’ve heard of companies pitching like crazy and getting nothing out of it? For every […]

Bridging The Gap Between Marketing And Sales

Bridging The Gap Between Marketing And Sales Today’s digital marketplace can stretch you thin. Your prospects play hide-and-seek with you on a burgeoning crowd of channels. It’s hard enough just tracking them, much less relieving them of the baggage that keeps them from buying. Fortunately, this explosion of channels doesn’t happen in isolation. As the […]

What is Marketing Automation?

What is Marketing Automation? You’ve probably heard the term before, but you may still find yourself asking…what is Marketing Automation? With so many providers out there, it may seem hard to get a consistent, easy to understand answer. Simply put, Marketing Automation is a software-as-a-service tool that helps marketing departments automate repetitive tasks and combine […]

Nurturing Leads with Marketing Automation

Nurturing Leads with Marketing Automation What do you know about the customers who visit your website each day? If you aren’t capturing leads from those daily visits, you’re missing a great opportunity to convert curious researchers into paying customers.   Through the use of marketing automation, you can not only capture great leads, but also […]