So you purchased the HubSpot platform…congratulations! But now what? There’s no doubt that HubSpot is a powerful tool, but are you getting the most out of it?
Since HubSpot’s platform is designed to increase lead generation and streamline the sales process by helping marketers perform inbound and outbound marketing more effectively, it’s important to know what tools and feature functionalities are available to you.
The more hooks you have in the water, the more likely you are to catch a fish. Blogging can increase organic search visibility and increase web traffic. HubSpot has an amazing blogging tool to help you create remarkable content and help your business get found.
SEO can do wonders for your inbound marketing, including increasing traffic, tracking your rankings and conversions, maximizing ROI, improving site usability, and growing your brand awareness. With HubSpot’s campaigns, you are able to analyze your SEO performance and measure improvements over time.
There’s more to social media than you may think. Social can help increase brand awareness and your overall ROI by offering another channel for prospects to engage with you. HubSpot integrates your marketing activities with your CRM so you can effectively track the number of prospects social media is generating for your company.
Once you’re driving legitimate organic traffic to your website, you need to make sure it’s up to par. HubSpot has an easy to use drag-and-drop website creation tool that allows anyone, whether you’re a website genius or not, to create an awesome looking site.
Build targeted lists based of off demographics and behaviors within the HubSpot platform, utilizing lead scoring to prioritize follow-ups for your sales teams. Segment your contacts based on customizable fields that are integrated with your CRM.
Don’t just push people to the front page of your website! Build customized landing pages to turn prospects into leads and leads into customers. With HubSpot, you can create amazing landing pages with images, forms, and CTAs, all without having to learn coding.
Calls-to-action (or CTAs) are what makes your website, emails, or landing pages effective in conversion. With HubSpot’s CTA builder, you can create beautiful, engaging, CTAs in seconds. Integrate your contacts with these CTAs to manage who has or has not performed a specific action.
We’ve said it before and we’ll say it again: marketing automation is the way of the future. In the HubSpot platform, you can easily create workflows tied to a specific goal so you can monitor your campaigns. Choose from dozens of triggers, conditions, and actions to make your nurture campaigns targeted and impactful.
Don’t just batch and blast; send targeted messages based on focused segmentations! HubSpot’s email builder allows you to build, create, preview, and test any of the emails you’re working on. You can create and build your own template, or choose from the dozens already created in HubSpot. Pair this build out with A/B testing and you’ve got a powerful system on your hands.
All of these feature functionalities are great, but they don’t mean anything if you’re not able to track what works and what doesn’t. The HubSpot platform provides you with integrated metrics that span your contacts database, marketing assets, and website interactions, all without having to leave the platform.
Once you set up your CRM integration, HubSpot will collect lead intelligence data about each of your leads’ interests, behaviors, and level of activity on your website while keeping the two databases in perfect harmony.
It’s easy to see why Hubspot does it all. If all these tasks and objectives get overwhelming though, it’s easy to get help from a certified HubSpot agency partner like Vonazon; we can quickly set up your account and technicals, email marketing, SEO, social media marketing, landing pages, website design, campaign workflows, and pretty much everything within the HubSpot platform.
Not sure if you’re doing everything you can? Download our FREE HubSpot checklist to keep track of the functions and capabilities you’re utilizing within the HubSpot platform.
Author: Gail Weinstein