Working with a graphic designer can either be an extremely rewarding or highly painful experience. The truth is that finding a talented, effective designer who can properly convey the visual elements of your business is not an easy task, especially while sifting through the wealth of options in today’s world. When hiring a graphic designer, it is crucial to do lots of thorough pre-planning and research to find the best match. We have our own in-house team of graphic designers and we’ve been down this road before, so now we’ll show you some techniques that have worked well for us.
1. Determine why you need a graphic designer.
Before you start that Google search, sit down with your business team and list all of the reasons why you need a graphic designer in the first place. Work together to identify all of the graphic design needs you have as well as the frequency of these needs. For example, will you need a designer for business cards, logos, brochures, booth design, etc. Think of it as writing the job description for all of your potential candidates. Keep in mind the scope of each design project. Can a single designer complete all the tasks you need done, or do you need a team of people? Our in-house team is capable of getting all of your design needs taken care of.
2. What is your budget for your graphic design needs?
After you identify your reasons for needing a graphic designer, determine how much money you have to spend on the project. Based on your budget compared to your needs, you should be able to determine if you need a someone to work full-time, part-time, or on a freelance basis. This will then determine the payment structure, either hourly or project-based, as well as how often you will need to employ the graphic designer. If you’re interested in Vonazon for your graphic design team, please contact us for pricing materials.
3. Start searching for the ideal graphic designer!
Steps 1 and 2 should have assisted you in developing a solid job advertisement, so now Hire the Perfect Graphic Designer it’s time to go out and collect candidates! There are tens of thousands of graphic designers available throughout the world; how on earth do you begin choosing them? You could start with Vonazon, but if you’re looking for something else, that’s cool too.
Our advice is to start with your key networks, then head to Google search. Take advantage of your social media accounts and ask your friends and colleagues for recommendations of good designers. Then start poking around the Internet. Do a few quick searches for other firms in your same industry and see if you can find out who their graphic designers are; more often than not, websites will credit the design companies they used somewhere on their websites. Also, search for local graphic design companies and/or freelance designers in your area. At all times, keep a running list compiled of all the potential leads you come across.
Once you have a list of leads, it’s time to filter then down for quality. Check out their online portfolios and see if their design style, work experience, and overall personality speak to you and your business. Make sure the designers have experience in your area of expertise to ensure that they have the ability to align their talents with your vision. Additionally, check to see if they have prices listed to see if they fit into your proposed budget. After you narrow down your list of choices, it’s time to reach out to them and see if they are available and interested in working with you.