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24 10, 2017

Why You Shouldn’t Ignore Social Media as Part of Your Marketing Strategy

October 24th, 2017|Content Marketing, Creative, Marketing, Social Media|0 Comments

Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful assets for marketers of all brand types and company sizes.   There was a time when social media was more [...]

12 10, 2017

Why Video Marketing Is the Wave of the Future

October 12th, 2017|Content Marketing, Creative, Marketing, Social Media, Videos|0 Comments

Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely to convert. In fact, as more marketers embrace video [...]

27 09, 2017

Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping

September 27th, 2017|Content Marketing, Creative, Marketing, Social Media|0 Comments

Many brands think they have social media down to a science, but they are actually using approaches that keep their social profiles far too distant from other marketing channels. The result? Branded social media activities become more like a fan page than a business trying to use social media to convert customers. According to the [...]

13 04, 2017

Marketers: Don’t Get Rid of Your April Foolishness

April 13th, 2017|Creative, Marketing Automation, Native Advertising|0 Comments

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, [...]

9 03, 2017

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand

March 9th, 2017|Creative, Design, Marketing Automation|0 Comments

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make the customer experience a priority as a brand value. The simple truth is that in an online age where [...]

14 02, 2017

Turn Romance, Roses Into ROI with These 4 Valentine’s Day Marketing Idea

February 14th, 2017|Content Marketing, Creative|0 Comments

The moon-eyed sentiments of Valentine’s Day make it hard for even the most cynical of us to avoid getting swept up in the emotion. While Valentine’s Day is certainly a recent invention, the values of love, caring and passion that it celebrates are timeless. These qualities make Valentine’s Day marketing campaigns a fun prospect that [...]

24 10, 2016

Using Video Animation to Attract Customers

October 24th, 2016|Creative, Videos|0 Comments

Everyone has corporate creativity in some form or another nowadays (such as blogs, videos, or infographics). How are you setting yourself apart? Although I wrote about the importance of high quality video production services for professional organizations last week, I feel that doesn’t go deep enough. Increasingly, just having corporate videos available on your company [...]