Content Marketing

/Content Marketing
19 12, 2017

Tackle 2018 With These Six Digital Marketing Trends

December 19th, 2017|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|0 Comments

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but [...]

24 10, 2017

Why You Shouldn’t Ignore Social Media as Part of Your Marketing Strategy

October 24th, 2017|Content Marketing, Creative, Marketing, Social Media|0 Comments

Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful assets for marketers of all brand types and company sizes.   There was a time when social media was more [...]

12 10, 2017

Why Video Marketing Is the Wave of the Future

October 12th, 2017|Content Marketing, Creative, Marketing, Social Media, Videos|0 Comments

Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely to convert. In fact, as more marketers embrace video [...]

27 09, 2017

Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping

September 27th, 2017|Content Marketing, Creative, Marketing, Social Media|0 Comments

Many brands think they have social media down to a science, but they are actually using approaches that keep their social profiles far too distant from other marketing channels. The result? Branded social media activities become more like a fan page than a business trying to use social media to convert customers. According to the [...]

18 06, 2017

Effective Marketing Ideas for Last-Minute Father’s Day Campaigns

June 18th, 2017|Content Marketing, Marketing|0 Comments

  “Oh, shoot! I forgot to get Dad something!” Tons of people have this realization in the last few days running up to Father’s Day, and so do quite a few brands. Similar to how many people treat their dads, marketers may have neglected to give their Father’s Day campaigns the attention they deserve. In [...]

2 03, 2017

3 Bad Marketing Habits You Need To Break Up With

March 2nd, 2017|Content Marketing, Marketing Automation|0 Comments

Just like a toxic ex, some marketing bad habits drag you down. The only way to move forward is to cut them loose and learn from your mistakes. After all, it’s not like you and your bad habits never belonged together, it’s just that you grew apart as people.   So start enjoying a life [...]

23 02, 2017

How to Make People Fall in Love With Your Brand

February 23rd, 2017|Analytics, Content Marketing, Social Media|0 Comments

Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make customer experience a priority as a brand value.   The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a [...]

14 02, 2017

Turn Romance, Roses Into ROI with These 4 Valentine’s Day Marketing Idea

February 14th, 2017|Content Marketing, Creative|0 Comments

The moon-eyed sentiments of Valentine’s Day make it hard for even the most cynical of us to avoid getting swept up in the emotion. While Valentine’s Day is certainly a recent invention, the values of love, caring and passion that it celebrates are timeless. These qualities make Valentine’s Day marketing campaigns a fun prospect that [...]

7 02, 2017

Native Advertising: What It Is and Why Your Content Strategy Needs It

February 7th, 2017|Content Marketing, Native Advertising, Social Media|0 Comments

Native advertising is the practice of producing content for a particular media outlet in such a way that it seamlessly resembles other content on that site or publication. Like a chameleon, the branded content completely adopts the form and purpose of other non-branded content on the site. So, a native ad on New York Times [...]

27 01, 2017

Act-On: Embrace the Segment!

January 27th, 2017|Content Marketing, Lead Scoring, Marketing Automation|0 Comments

Within Act-On, you want to be using your email campaigns and marketing efforts to their fullest potential by creating and molding content to fit a particular population of contacts by creating what is called a list segment. List Segmentation is the technical capability to digitally organize and distribute your contacts, prospects, and contacts under your [...]