Today’s digital marketplace can stretch you thin. Your prospects play hide-and-seek with you on a burgeoning crowd of channels. It’s hard enough just tracking them, much less relieving them of the baggage that keeps them from buying.

Fortunately, this explosion of channels doesn’t happen in isolation. As the landscape expands, marketing automation comes along to help. It lets you track prospect interactions across all of your channels and share those insights seamlessly between your marketing and sales teams.

Marketing automation facilitates cross-channel nurturing

Tracking prospects across multiple channels takes time and effort – and still gives you murky info. When all your data flows through a single marketing automation platform, though, you get a crystal-clear picture of each prospect’s engagement with you.

This helps you make campaigns more personalized and powerful. You reach prospects with the right messages on the right channels at the right time to move them toward buying.

This ability to laser-target campaigns not only speeds your prospects toward a sale, but also keeps more of them interested. Forrester Research reports that companies who employ marketing automation retain 10% more prospects than those who don’t. That’s huge.

Marketing automation connects your marketing and sales teams

The benefits of using marketing automation don’t stop with your marketing team, either. It also benefits your sales team.

Rather than getting fragmented data on prospects occasionally updated by marketing under old-fashioned patchwork systems, your sales team now gets complete, up-to-date data on each prospect’s every interaction. That gives sales a goldmine of data to assess which prospects need to close.

Marketing automation is so much more than just a tool to help marketers eliminate tedious manual labor in tracking campaigns across multiple channels. It helps your marketers make smarter decisions on campaigns, personalize contacts with prospects across channels and both expand the sales funnel and shorten nurture time. It also connects your marketing and sales teams to the same database, giving your sales team access to valuable data that previously was unavailable, data that can help them close more effectively.

We, at Vonazon, know marketing automation inside and out; we can help you get the most out of it. Contact us and let us show you what marketing automation can do for you.