Act-On: Embrace the Segment!
Act-On: Embrace the Segment! Within Act-On, you want to be using your email campaigns and marketing efforts to their fullest potential by creating and molding content to fit a particular population of contacts by creating what is called a list segment. List Segmentation is the technical capability to digitally organize and distribute your contacts, prospects, […]
Marketing Predictions For 2017
Marketing Predictions For 2017 Most companies that deal in the ever-changing world of marketing might say that it is nearly impossible to predict. Well, we’re not most companies. We dusted off out crystal ball and read the proverbial palm of 2017 just to give you a better idea of what this new year may hold […]
Microsoft Acquires LinkedIn & Opens A New World Of Marketing
Microsoft Acquires LinkedIn & Opens A New World Of Marketing Near the beginning of December 2016 Microsoft acquired LinkedIn for 26 billion dollars. The two companies finalized their deal on the eighth. Microsoft, in its integration plan, has a set of goals that could bring about great changes in the digital world, or as most […]
Pantone’s Color Of 2017: Greenery
Pantone’s Color Of 2017: Greenery When Pantone announced the Color of the Year for 2017, it wasn’t just the graphic designers in the office who got excited. Greenery, this year’s chosen shade, is remarkably close to our very own Vonazon Green! Drinks all around in the Vonazon office! Each year, Pantone selects a particular color that is […]
Pardot – The Path Of Least Resistance
Pardot – The Path Of Least Resistance The key to success lies in the strategies behind your marketing campaigns. From day one, your marketing efforts should be pushing your leads down a path with the least amount of resistance to become sales qualified. Most marketers make the mistake of creating their campaigns with a single […]
